FranBlog

Running a successful cause-based campaign requires a blend of strategic partnerships, ambitious goal-setting, robust communication, and community engagement. Pool Scouts’ collaboration with the Hope Floats Foundation for Water Safety Month is a prime example of how franchisors can make a significant impact. By aligning with a reputable non-profit, setting clear and achievable goals, and leveraging various communication channels to engage both franchisees and customers, Pool Scouts has managed to raise substantial funds and increase awareness about water safety.
The key takeaway for other franchisors is to identify a cause that aligns with their business values, build strong partnerships, engage their community, and utilize diverse communication strategies to maximize their campaign's reach and effectiveness. Remember, the success of such campaigns not only reflects positively on your brand but also contributes to the well-being of the community. By following these steps, franchisors can run well-rounded, impactful campaigns that truly make a difference.

At IFA, Responsible Franchising is our North Star. We’ve made it our mission to help provide the resources, governance, and support to ensure that franchisors and franchisees – and the suppliers that support along the way — can come together to create long-lasting, sustainable progress that better serves their customers and everyone in their system. We’re fortunate to have incredible champions among our members to point to, learn from, and emulate these five principles of Responsible Franchising every day — not because they must but because it’s the right thing to do and ultimately leads to better outcomes for everyone involved.

Brand inconsistency can be a driving factor in a business's downfall. Consistency in branding and communication is essential, especially for franchises, which have many independently owned and operated stores. Brand consistency is incredibly important and brings an array of benefits to your business.

Are you encountering hurdles in expanding your franchise brand? One of the significant challenges faced by budding franchises is establishing a uniform and compelling marketing strategy across multiple locations. Creating consistent brand messaging and scalable marketing approaches remains a persistent obstacle for many emerging franchise companies.

Amber Sprague Costa has always had a deep-rooted passion for travel. Spending her 20s exploring the globe, she transitioned to life on land with a clear goal: to become a business owner. With eight years of experience working on cruise ships, Amber was drawn to Cruise Planners for its robust support system and the promise of independence it offered.