Marketing any business is tough, and franchises are no exception. While many franchisees feel right at home when it comes to operations, customer service, and sales, marketing presents its own unique set of challenges. Ones that even the most successful franchise operators might not be prepared for.

What happens when every one of your franchise locations is left to manage their own email and SMS campaigns?



There’s no one-size-fits-all approach to franchise marketing — your franchises need to be able to market themselves in ways that make sense for their location, and you need to be able to coordinate across all your locations when you have a strategic marketing push.



In working with franchise businesses, we’ve seen a few different structures when it comes to a marketing tech stack.

If your franchise fails to answer the phones, your competitors will answer theirs.



Gaining a competitive advantage means being available for your customers 24/7. We know that’s not always easy. If you’re lacking the vital in-house resources, it can mean customer service isn’t always as available as you’d like it to be.



With an after-hours answering service, your business is open 24/7 to support callers.