AgEnterprise: The Answer to Maintaining Brand Consistency for Multi-Location Franchises

Sponsored content by agEnterprise.

Brand inconsistency can be a driving factor in a business's downfall. Consistency in branding and communication is essential, especially for franchises, which have many independently owned and operated stores. Brand consistency is incredibly important and brings an array of benefits to your business. 

So, what are the benefits of brand consistency, and how can you achieve it?

• Clear Narrative: Your brand story gives customers a glimpse into the heart of your business. It captures the very essence of who you are and what you do – your history, values, and mission. In addition to humanizing the brand, a clear narrative will help you stand out amongst the competition while attracting the right audience for your products and services. While a brand story doesn’t have to be complicated, it does have to be authentic and consistent so that customers understand what the brand is all about. 
• Brand Recognition: Seemingly small and unimportant details can be key differentiators in solidifying brand recognition. Elements like font, color, logos, slogans, and tone all contribute to a cohesive and memorable brand identity. Keeping these elements consistent across all marketing assets enhances the brand's visibility and ensures a unified presence across all locations. 
• Customer Loyalty & Trust: By maintaining a clear narrative and achieving brand recognition, you will appeal to your customers on an emotional level, strengthening their association with and desire to purchase from your business. By keeping all elements of your brand consistent, you’ll create a level of predictability, which isn’t necessarily a bad thing in marketing. Being a reliable brand builds trust among customers, which quickly turns into brand loyalty and significantly enhances customer retention. 

Knowing the importance of brand consistency is one thing, but putting in the work to achieve it is a completely different ball game. You need to be strategic and intentional about everything you do, which can be time-consuming and costly. However, AlphaGraphics has a solution for multi-location franchises seeking brand consistency: agEnterprise, a new brand management platform tailored to meet the unique needs of franchises.

Here’s how agEnterprise can help build brand consistency for your business: 

• Achieve national control and local customization: The strongest brands strike a balance between consistency and personalization. agEnterprise clients receive a customized site as a centralized hub for branded and customizable marketing assets that business owners can order directly. This hub allows individual locations to customize assets while staying within national brand guidelines. Additionally, clients will be assigned an account manager to support the creation and production of marketing assets and ensure multi-location consistency.
• Leverage technology to streamline marketing processes: agEnterprise combines all marketing tools in one fully integrated platform, which can save businesses up to 30% by cutting back on third-party tools. 
• Monitor and manage marketing funds and co-op dollars: Effective financial oversight is crucial for businesses to thrive. Recognizing this, agEnterprise provides custom reporting tools, helping marketing teams to monitor and manage funds and co-op dollars, oversee spending at a national and local level, provide flexibility for franchisees, and increase visibility into campaign costs.
• Provide local production and marketing support to every location: AlphaGraphics has over 230 locations in the main cities across the country, ensuring there is always an AlphaGraphics center within 200 miles of you. This extensive network supports businesses in a variety of markets to fulfill and distribute marketing assets, resulting in quicker turnaround times, cost savings, and a reduced carbon footprint. The platform helps eliminate the wait time for shipping as items are produced locally by teams who understand the market.

Consistency goes a long way, and AlphaGraphics is using its national footprint to support other businesses in the franchise industry.