Supplier Benefits
Have Questions? Contact Paul or Emily.
Doing Business with Franchises
IFA’s network represents more than 1,000 franchise brands full of growth and opportunity. Every event, conference and sponsorship represents an opportunity to discover and close more business with your target customer. Join 600 other IFA supplier members who trust IFA to introduce them to decision-makers in the franchise community, across 300 different verticals. Supplier members provide a service or product(s) to franchisors and/or franchisee members.
Boost Your B2B Lead Generation
Supplier members are featured in IFA’s online directory of trusted suppliers. IFA members trust our supplier recommendations to provide them with organizations who understand the franchising community and business model to establish successful partnerships.
You will also be listed in our biannually published, Franchise Opportunities Guide, a physical guide which is mailed to all of IFA's franchisor members with 15,000 copies in circulation.
Your supplier membership will open the door to networking and B2B lead generation opportunities. To kickstart your lead generation, all supplier members are entitled to a member directory of franchisors by either job title or franchisor stats. These lists include names, job titles, phone number and addresses of key franchisor decision-makers.
In addition, supplier members may also use IFA's logo to demonstrate their support and excellence within the franchise community.
Leadership Opportunities
Push your exposure and credibility even further by pursuing leadership opportunities within IFA. As an IFA supplier member, you will have the opportunity to be nominated for numerous leadership positions, including a range of committees and the Supplier Forum Advisory Board.
Strong network, big opportunities.
Franchise Networking and Mentoring
Seeking to elevate your professional relationships? IFA’s networking and mentoring opportunities will connect you on a real level with the talent behind the greatest success stories in franchising. Engage, connect, learn, and evolve: the IFA community stands together. The Franship Program connects you with a member who has been with IFA for 10+ years. The mentor and mentee meet quarterly over the first year of membership to ensure that you are maximizing your membership.
IFA's Franchise Business Networks (FBN) provide the opportunity to meet supplier members in your backyard. With 28 FBN's in localities across the United States, you can easily network and gain insights from fellow franchisors, franchisees and suppliers in attendance at these free IFA events.
Education
The franchising community is global, spanning diverse industries and evolving rapidly. Seizing IFA's educational opportunities will ensure your business stays steps ahead of the competition and dialed in to our trillion-dollar community.
IFA’s Certified Franchise Executive (CFE) course will equip you with the tools you need to keep your products and services tailored to the franchising model. Professional certifications demonstrate your expertise and position you as a leader. Make the impact that franchisors and franchisees are searching for.
Learn more about your prospective clients through the more than 160 webinars IFA has created since March 2020. Members also have the opportunity to educated each other through speaking opportunities and educational articles in one of our many publications.
Events and Sponsoring
Our robust offering of events, networks, conferences, seminars and more, will give you all the context you need to understand the franchising model and your clients' needs. Suppliers are encouraged to sponsor or exhibit at IFA's Annual Convention or participate in one of our smaller events targeting different segments of the franchise community.
No travel budget? IFA has 33 different local Franchise Business Networks (FBN) across most major metropolitan areas. These networking events bring together franchisors, franchisees and suppliers on a quarterly basis.
Advertise
In addition to event sponsorships, IFA offers advertising opportunities across all platforms to help suppliers reach franchisor decision-makers. Please look at the latest media kit. Reach franchisors through email campaigns, toolkits, or an enhanced directory listing.