FranBlog

By and For the Franchise Community

Our FranBlog includes the best of franchise success stories from around the world. These personal accounts help you learn directly from the collective experiences of IFA’s franchise community.

Choose from a list of topics and read personal stories of challenge and success. Pick up helpful tips on franchising. Get marketing ideas for small business. Explore and discover the franchise community from within the franchise community.

FranBlog

PuroClean – Emerging Brand to Established Franchise

While there’s no guarantee of success in any industry, emerging brands and business owners can help strengthen their chances of survival by considering franchise conversion. In the restoration industry, for example, established brands like PuroClean offer lifelines to struggling owners by offering franchise conversion opportunities.

July 12, 2024

5 Ways an Answering Service Can Help Your Franchise Grow

In today’s world of instant communication, growing your franchise means ensuring you’re constantly available. Luckily, there are services out there to help you do just that. With a franchise-focused answering service, no customer call is missed, inquiries are handled efficiently, and your franchisees feel supported 24/7. Here, we’ll explore five ways an answering service can be a game-changer for your franchise, boosting growth and streamlining operations effortlessly.

July 08, 2024

Resources for Franchise Development

Understanding the franchise development process is essential for all potential franchisees, franchise partners, and franchise development companies. This process spans strategic planning to increase brand awareness and helps lead to a successful franchise. From conceptualization to full-scale operations, each stage is crucial in laying the foundation of a thriving franchise system.

June 26, 2024

The Entrepreneur’s Source: Enhancing Franchise Conversion Rates Over Traditional Broker Networks

In the competitive world of franchising, finding the right franchisees is a critical component for growth and success. Many brands rely on broker networks to connect them with potential franchisees, but there's a growing shift towards specialized franchise referral networks, such as The Entrepreneur’s Source. These networks are demonstrating higher conversion rates compared to traditional broker networks. Here’s why brands partnering with The Entrepreneur’s Source are seeing better results.

June 26, 2024

Franchise Sales in an Election Year

Navigating franchise sales during an election year brings its own set of challenges and opportunities. The heightened political climate can create a unique backdrop that affects franchise investment decisions. To successfully manage this period as a franchisor, it’s crucial to adopt a strategic approach that takes into account the shifting market dynamics. Key strategies include setting realistic expectations, maintaining momentum, adjusting marketing budgets consciously, and nurturing existing leads.

June 20, 2024

Bringing Sports to Life: Leveraging a Team Sport Attitude in Franchise Marketing

Taking insights from my experience as a two-time Division 3 softball champion from Virginia Wesleyan University—this article delves into how the discipline, teamwork, and competitive spirit fundamental to sports can drive dynamic and engaging marketing campaigns. We’ll explore how a champion’s mindset can elevate your brand’s presence and connect with audiences during this exhilarating time.

June 17, 2024