FranBlog

By and For the Franchise Community

Our FranBlog includes the best of franchise success stories from around the world. These personal accounts help you learn directly from the collective experiences of IFA’s franchise community.     

Choose from a list of topics and read personal stories of challenge and success.  Pick up helpful tips on franchising.  Get marketing ideas for small business.  Explore and discover the franchise community from within the franchise community.

FranBlog

Strategies for Brand Consistency and Localized Marketing Success with StructureM

In today's competitive market, franchises face a dual challenge: maintaining brand consistency across all locations while also tailoring marketing efforts to resonate with local audiences. This delicate balance is crucial for franchise success, but it's not always easy to achieve. StructureM understands these challenges and offers actionable strategies to empower franchises in achieving both objectives seamlessly.
June 03, 2024

City Wide Facility Solutions Franchisees Recognized for Spreading a Ripple

The International Franchise Association (IFA) named John Duffy and Steve Howerton, owners of City Wide Facility Solutions in Tampa Bay and Miami, as a Franchisee of the Year. Duffy and Howerton were honored at the 64th IFA Annual Convention in Phoenix, Ariz., for being an outstanding franchise establishment owner-operator.
May 23, 2024

Ziebart Franchise Owner Nick Lambie Named IFA Franchisee of the Year

In the heart of Morgantown, West Virginia, a shining example of entrepreneurial success and community leadership stands tall. Nick Lambie, alongside his brother Mark Lambie, has not only transformed their Ziebart franchise into a top-performing establishment but has also been recognized as an International Franchise Association (IFA) 2023 Franchisee of the Year. This prestigious award, presented at the 64th IFA Annual Convention in Phoenix, AZ, celebrates Nick’s exceptional dedication to his franchise and his profound impact on the franchise business model.
May 21, 2024

EcoSure: Experts in Brand Protection

In today's highly competitive business landscape, maintaining a strong and positive brand image is more critical than ever. For franchises, a strategic approach to brand protection can make all the difference in maintaining consistency and excellence across multiple locations.
May 21, 2024

Huntington Learning Center Celebrates Franchisee Of The Year

In franchising and education, few names resonate with as much dedication and influence as Beth Dotson, owner of Huntington Learning Center of Daphne and Mobile in Alabama and one of the International Franchise Association's (IFA) 2023 Franchisees of the Year. Recognized for her exemplary role in both her business and the community, Beth’s story is a testament to the transformative power of education and the impact of compassionate leadership.
May 20, 2024

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