If your franchise doesn’t have an intranet system, you’ll definitely want one by the time you read Reason No. 10. (Hint: Generate New Business)

Research prospects’ credit, driving histories, criminal backgrounds and even use personality profiling tools, but there are opportunities to learn much more.

 

Attention Franchise Marketers: The future is arriving … quickly!

 

You don’t have to be a security expert to see that cybercrime is on the rise and that businesses are a prime target for hackers.

There must be room for franchisees to express their individual needs and work with the franchisor within that system.

OpenWorks entrepreneur shares other stories of successful immigrants in franchising.

A U.S. Franchise Trade Mission sponsored by IFA and Franchise Times visited Norway, Sweden and Finland.  

New sales study provides hiring and training practices for franchise development.

Customers see multiple marketing messages and have to be nurtured through several channels before they say “yes” and take advantage of marketing services. Marketers work hard to analyze and give credit to the channels that contributed to the customer journey through the path of purchase.

Social franchising seeks to apply a business structure to make the world better.