MarTech Doesn’t have to be Difficult! What Franchisors Should Look for in an All-in-One Marketing Solution

Franchisors need an all-in-one marketing solution to streamline operations, balance national branding with local customization, and track ROI. Key features include centralized digital asset management, seamless local activation, omni-channel campaign capabilities, and comprehensive measurement tools for data-driven insights. Scalability and ease of use are also essential.
December 19, 2024

What They Are Saying: The IFA World Franchise Show in Miami: A Game-Changing Opportunity for Franchisors

IFA and Fortem International today announced that over 100 brands have already committed to the new IFA World Franchise Show, a first-of-its-kind event created to revolutionize franchise exhibitions. Nine weeks ahead of the show’s launch in Miami, the diverse array of participating brands highlights the show’s ability to cater to various industries and markets, bolstering its status as a must-attend event for franchisors looking to expand their reach and influence. The show will take place May 9-10, 2025, at the Miami Beach Convention Center.