December 23, 2019 // Franchising.com // HOUSTON - iCRYO Cryotherapy, the leading Cryotherapy franchise in the United States, announced today they have finalized a new area development deal in the Dallas-Fort Worth Area. Travis Ala, Brent McCarroll, Ben Taylor, and Marcos Torrado are heading up this 18-location initiative, with Travis Ala being the majority owner. These four plan on continually developing iCRYO’s presence throughout the entire Dallas-Ft. Worth region over the next four years.