When it comes to a winning public relations (PR) strategy, staying ahead of emerging trends is key to remaining relevant and effective with your PR execution. As 2024 is well underway, Jamie Izaks, President and Co-Founder of All Points Public Relations, offers valuable insights into the five PR trends poised to reshape communication strategies in the coming year:

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Unlock the latest insights into consumer behavior with SOCi's Consumer Behavior Index (CBI) 2024. Our survey of over 1,000 U.S. consumers sheds light on crucial trends shaping local business interactions.

Franchisees are both ambassadors and barriers between your brand and customers. And the more franchisees you add to the mix, the harder it can be to ensure that proposals consistently reflect your branding, pricing, and values. 

Deion “Prime Time" Sanders is “Coach Prime,” the head football coach at the University of Colorado.

Ignite Fitness Holdings’s David Humphrey takes the stage with multi-unit franchisee pros Greg Flynn and Jesse Keyser to ask some tough questions.