FranBlog

In the dynamic world of franchising, digital marketing stands out as one of the most powerful tools for both franchisors and franchisees. This article takes a look into various digital marketing strategies that can significantly benefit your franchise business.

As many can relate, the Goodcents franchise is supported by a small but mighty corporate team wearing a lot of different hats. Jami Bond, Vice President of Franchise Development for Goodcents, shares how she leverages business partnerships for marketing to help alleviate the load on her teams, add expertise to their strategies, and set the stage for future growth:

The integration of technology is no longer a trend, but a necessity. Among the many tools and strategies a brand can implement for their marketing efforts, marketing automation stands out as a powerful force that can reshape the way businesses connect with their consumers, location owners, and internal teams. Few understand this transformation as intimately as Brandy Zickefoose, the Vice President of Marketing for i9 Sports. As a pioneer in the sports and recreation industry, the brand continues to use innovative approaches to elevate their marketing efforts. Beyond their impressive success lies a compelling story of leveraging marketing automation to revolutionize their brand, increase franchisee adoption rates, and increase their results to a phenomenal level.

Sometimes the status quo is a good thing. It can mean your franchise is using proven processes instead of reinventing the wheel.

But other times, opting for the status quo can be a major revenue killer. The methods and tools that got you here aren’t always the ones that will take you there. 
Here’s how most B2B franchises describe their status quo proposal process:

Are you ready for an exciting adventure that'll supercharge your online reviews? Whether you're craving more reviews to boost your reputation or looking to turbocharge your sales, we've got the ultimate recipe for business success – it's called PunchBoard. Join us in this thrilling ride where we put the spotlight on gaining more online reviews, and it's all about having a blast with some friendly competition and seriously awesome rewards!

After navigating the globe on cruise ships for 17 years and steering food & beverage operations in hotels for 13, Adam Martindale charted a new course as his own captain with Cruise Planners. His extensive journey across the hospitality and travel industries culminated in the decision to anchor his expertise in a business he could call his own.