International Franchise Association Statement on Final FTC Noncompete Rule

Following advocacy efforts from the International Franchise Association (IFA), the Federal Trade Commission (FTC) announced this week that its final “Non-Compete Clause Rule” would preserve noncompete clauses in contracts between franchisors and franchisees. While IFA commends the decision to protect the franchisor-franchisee relationship in the final rule, the organization raised continued concerns with FTC overreach in banning noncompete clauses in employment relationships and the harm it will bring to competition and intellectual property, particularly for franchised small businesses.

Leveraging AI Tools While Maintaining the Human Element of PR/Marketing

Identifying when to use AI in franchise PR is crucial for efficiency and maintaining authenticity. While AI streamlines tasks and analyzes data, the human touch shines in storytelling and personalization. Jamie Izaks, President of All Points Public Relations, offers expert insights on navigating this nuanced blend in the evolving world of franchise PR and marketing.
Marketing