Zaxby's is emerging from the pandemic with strong sales due to key initiatives executed in concert with its entrepreneurial licensees. The fast-casual brand known for its chicken fingers, wings and signature sauces, is waiving $5 million in fees for licensees as part of a three-pronged COVID-19 recovery strategy that also includes shifting its business model to drive-thru only and adding affordable, family-friendly menu items for people sheltering at home.

Zaxby's got creative to make a fun experience for customers that adhered to social distancing guidelines.

Joined by David Dix, PA Commissions of African American Affairs, the discussion was part of IFA’s Franchise Inclusion Leadership Series to promote economic opportunities.