From ActiveCampaign HQ: Which one of these email marketing programs do you run?
Sponsored content by ActiveCampaign.
What happens when every one of your franchise locations is left to manage their own email and SMS campaigns?
There’s no one-size-fits-all approach to franchise marketing — your franchises need to be able to market themselves in ways that make sense for their location, and you need to be able to coordinate across all your locations when you have a strategic marketing push.
In working with franchise businesses, we’ve seen a few different structures when it comes to a marketing tech stack.
1. Your franchise is using no email marketing at all
Some locations skip email marketing entirely, either because they don’t have the tools, the time, or the knowledge to run effective campaigns. The problem?
- Customers in these areas miss out on updates and promos
- You lose touch with local audiences, and can’t market in a localized way
- You miss out on one of your most revenue-generating marketing channels
2. Your franchise locations are using platforms that don’t work well
Then there are the locations using email platforms that aren’t suited for franchise needs. Maybe the tool is too simple, too complex, or simply doesn’t have the multi-location support they need. As a result:
- It becomes difficult to segment audiences by location or demographic, which limits targeted, effective messaging
- Lack of shared data makes it tough to analyze which campaigns work
- Franchisees end up frustrated with their tools and waste time managing inefficient systems
3. Every location is using a different tool
In some cases, franchisees are each using different platforms altogether. This "do-it-yourself" approach allows flexibility but ultimately creates headaches:
- Branding becomes inconsistent, with email designs, messaging, and campaign timing varying wildly across locations
- Central office oversight becomes almost impossible, and it’s hard to make sure the right messages are getting to your customers
- You can’t see data from individual locations, which leads to decision-making challenges
The result? A situation where customer communications are chaotic, and the brand’s voice feels fragmented. Franchise owners know how hard it can be to manage marketing with a patchwork of tools that don’t fit their needs. In most cases, the right email marketing tool for individual locations simply isn’t the best choice for a large, multi-location franchise network.
How to streamline franchise management
It’s common to find franchisees with different tools and methods, lacking a single source of truth. Without a centralized solution, communication is disjointed, and there’s no effective way to track what works across the board. So, what can you do to streamline franchise management?
ActiveCampaign HQ (ACHQ) is designed for multi-location brands and franchises. It lets you handle marketing automation for hundreds of accounts from one, easy-to-use dashboard.
With ACHQ, you can:
- Create, distribute, and send personalized email across all customer bases at once
- Maintain brand consistency at both the corporate and local levels. No more scattered efforts or brand inconsistency—ACHQ ensures every location is speaking the same language.
- Set up automated interactions that help drive increased growth, profitability, efficiency, and reach while still allowing each one to tailor messaging for its local audience
This combination of central planning and local flexibility empowers franchise networks to scale their campaigns with just a few clicks, saving hundreds of hours and thousands of dollars each month. For franchises looking to streamline their marketing efforts, ACHQ is a powerful solution to unify messaging, build strong customer relationships, and drive real results.