Franchise Industry Research

Market Research for Small Business -- Stay informed and gain critical insights from IFA’s curated franchise industry research reports.

Choose from a list of topics and deepen your knowledge and outlook of the franchise industry. Identify market opportunities, and leverage data from industry research reports, business outlook assessments, and market research for small business, to reduce risk, to raise your competitive edge, and to stay poised and prepared for success.

Industry Research

Franchise Business Economic Outlook 2020

Today, the International Franchise Association (IFA) released its annual Economic Outlook Report detailing the franchise industry’s projected economic forecast for 2020. The Report offers an in-depth look into franchising’s growth trend from 2016-2019, as well as a state outlook for all 50 states and Washington D.C. Conducted by FRANdata, the Report forecasts how the franchise industry is expected to continue riding the economic boom in 2020, despite growing uncertainty around the economy.

February 06, 2020

Franchise Business Outlook

Archived Research Reports

Full list of archived IFA research reports.

June 12, 2019

Franchise Economy

The Economic Impact of Veteran-Owned Franchises

This report provides a measure of the total U.S. economic impact of veteran-owned franchised businesses.

June 12, 2019

Veterans

Franchise Economy

With research conducted by PwC, and polling data powered by Morning Consult, IFA launched Franchise Economy to educate policymakers and the public on the economic benefits of franchising across America. From national-level data to the smallest Congressional districts on the map, you can view the economics of franchising, including the number of establishments, jobs supported, payroll, output, and GDP in your own community.

April 10, 2019

Franchise Economy

Franchise Business Ownership; Minority and Gender Groups

Franchised Business Ownership by Minority and Gender Groups

April 05, 2019

Franchise Economy

Franchise Administration

The role of Franchise Administration is to protect the integrity of the brand system through the Franchise Disclosure Document (FDD), Franchise Agreements and the activities and programs directly related to non-technical support and services for the brands.

March 15, 2019

Finance & Legal