Translations are your intellectual property, yet they are seldom seen as a line-item expense, and the scale of translation expenses is often immensely underestimated. These numbers could shock you, but because they are tucked away as associated costs within each project and spread out in every business unit, they aren’t easy to pinpoint. Even the largest global franchises have struggles with the management of the ongoing translation process.

For obvious reasons, alignment between the mutual needs of the franchisor and franchisee are critical to an enduring and healthy relationship. Hopefully franchise candidates who chose franchising as their preferred means to enter entrepreneurship already have a strong appreciation for the value and equity of partnerships.

Before starting your outreach campaign, understand your target audience.

The IFA, together with the World Franchise Council and FRANdata is working toward developing a repository for international data.

Taking the appropriate steps to ensure that you have the right partners and the right processes will ensure your success and prevent failure.

Franchisors might consider the impact of their current agreements with respect to their stated policies of encouraging multi-unit franchisees.