Second-Act Emerging Franchisor Shares What’s Changed — and What Hasn’t — Since Building a 660+ Unit Franchise System Across Three Decades.

With so many decisions to make when growing a franchise, how do you ensure you are steering your business toward success? Designed to help you navigate each stage of franchise growth, the IFA Emerging Franchisor Conference (EFC) is the best place to develop a roadmap tailored to your current needs.

The 2023 EFC held in New Orleans, LA will feature dedicated breakout session tracks tailored to the information you and your business need to grow to the next stage! These tracks will be based on the number of franchised units currently in your system. Click on the buttons below to view the suggested track agenda for your growth stage. 

I recently sat down with two franchise brand leaders to hear about the impact automation, innovation and AI have had on their brand. They discussed what their marketing challenges they faced with previous vendors, what new features and solutions have catapulted them ahead, and the impact all of this has had on the franchisee journey. In this article, you’ll hear from Ashley Mitchell, Senior Vice President of Marketing for Streamline Brands, a group of leading swim school franchises, and Brittany Graff, Senior Director of Marketing for Painting with a Twist, the nation’s most popular paint and sip concept. Here’s what they had to say about the remarkable results they’ve seen with us as their marketing automation partner.

Remember the days of the door to door salesmen, where (usually) well-dressed and well-spoken company representatives would come knocking on your door to convince you of all the ways your life would improve if you only had <their product> in your home? 


I don’t really remember those days either, but I do remember going door to door to sell Girl Scout cookies (with my mom patiently waiting at the edge of every driveway) back in the fourth and fifth grades. 

The 2023 digital edition archives for IFA's Franchising World magazine.

The digital edition of the Spring/Summer '23 Franchise Opportunities Guide