2020 IFA Annual Convention

*A separate registration and/or fee applies

*A separate registration and/or fee applies

*A separate registration and/or fee applies

NEW FOR 2020! Join fellow Convention attendees for a 9-hole round at Hawk’s Landing Golf Club - Orlando World Center Marriott Resort’s championship course spanning over 220 acres of lush grounds offering a scenic blend of native Florida wildlife and tropical vegetation. Registration is $85 per player and open to the first 36 fully registered Convention attendees that sign up. Per player price includes greens fees, golf cart, bag handling and range usage. Clubs, balls and shoes are available for rent onsite for an additional price.

*A separate registration and/or fee applies

*A separate registration and/or fee applies

Adapt and Thrive: How to Change the Way You View Risk and Lead Your Company to Greatness

We are experiencing speed of innovation that is unprecedented. In just 25 years, Amazon went from being an online bookseller to delivering just about any product your heart desires to your doorstep within a day - and before you know it, maybe even by drone. Conversely, in 25 years Blockbuster rose and then fell to extinction because it failed to adapt to competitors like Netflix. As leaders, we need to change the way we think about our businesses or face extinction. We need to run toward, rather than away from, risk in order to achieve greatness - for our brands, our teams, and our franchisees.

The 2020 Annual Leadership Conference will feature a panel of senior-level franchise executives who will share their insight on leadership and business development, a case study where attendees will work to solve a real-world business issue and a keynote presentation that will emphasis the dire need for your business to evolve with your market in order to thrive into the future.

Keynote Speaker: Scott Fischer, CEO, Dippin’ Dots Franchising, LLC

Join hundreds of franchise leaders for a half-day workshop focused on how to overcome risk aversion, and chart new territory to stay relevant in an ever-changing market. Your registration fee includes lunch, educational content, refreshments and a closing networking reception.

The Annual Leadership Conference is $150 per person and open to the first 325 fully registered convention attendees to sign up; attendees will earn 100 Education credits toward the completion of the Certified Franchise Executive (CFE) accreditation.

*A separate registration and/or fee applies

(This event is open to the first 500 franchisors with 100 units or less who sign up.)

The 2020 Emerging Franchisor Bootcamp is designed to provide practical value and networking that kick starts your learning. Participants once again will learn from the best in franchising through an opening presentation featuring a prominent franchise executive who will speak to “mistakes I’ve made as a franchisor,” followed by the centerpiece of the Bootcamp - peer and mentor input to solve business issues emerging franchisor attendees bring to the table. This input not only guides participants towards overcoming their discussed business issue but also helps them more effectively choose Convention sessions and events that will further help them solve important issues. The lineup of mentors includes a “who’s who” in franchising, and this access lasts long after the 2020 IFA Convention. This is an opportunity to connect with road-tested leaders who have been in your shoes and can help you navigate business issues and resources available to you.

This isn’t a show up and just listen kind of session. In order to maximize the value and experience at this Bootcamp, participants are expected to come prepared to share their issue, discuss others, and problem-solve together.

The full list of 2020 EF Bootcamp Mentors can be found in the brochure linked above!

The 2020 Emerging Franchisor Bootcamp is $100 per person and is open to the first 500 fully registered franchisors with 100 units or less to register. Attendees will earn 100 Education credits toward the completion of the Certified Franchise Executive (CFE) accreditation.

New IFA members and first-time Convention attendees are invited to get acquainted with their franchise community colleagues, meet their Ambassador and other IFA Leaders and find out how to make the most of their IFA membership and Convention experience! This workshop is free and only open to new IFA members and/or first-time Annual Convention attendees.

*A separate registration and/or fee applies

Start the first full day of our 2020 Convention off on a relaxed note by joining fellow attendees for a morning yoga class. This class will improve your strength, flexibility and concentration through breathing, transition and relaxation. All levels of experience are welcome!

Yoga is complimentary to the first 40 fully registered Convention attendees to sign up.

*A separate registration and/or fee applies

A non-denominational event, the Prayer Breakfast is a great way to start the day with music, reflection, inspirational speakers and food for both body and mind. Jump start the day of concurrent educational sessions, networking engagements and high-powered business meetings with a bit of reflection.

The Prayer Breakfast is offered on a complimentary basis to the first 400 fully registered Convention attendees on a first-come, first-served basis (advance registration is requested).

For full session description and speaker listing, please click on the 'Brochure' link above.

For full session descriptions and speaker listings, please click on the 'Brochure' link above.

• Elements of Successful Franchising
• Financial Summit
• Franchise Relations Summit
• International Summit-Track 1
• International Summit-Track 2
• Labor Issues Summit
• Marketing & Innovation Summit
• Operations Summit 

For full session description and speaker listing, please click on the 'Brochure' link above.

For full session description and speaker listing, please click on the 'Brochure' link above.

For full session description and speaker listing, please click on the 'Brochure' link above.

For full session descriptions and speaker listings, please click on the 'Brochure' link above.

• Talk Triggers
• Achieving Your Wildly Important Goals – The 4 Disciplines of Execution

For full session descriptions and speaker listings, please click on the 'Brochure' link above.

• Preparing Your Business for Sale:  What I Wish I Had Known Before the In-vestment Bankers Called
• KPIs that Drive Success
• Understanding and Supporting Underperforming Franchisees 
• How to Become a Supplier of Choice to Franchise Organization and Increase Your Client Base Dramatically
• Scaling Up! What resources should the growing franchisor add to the corporate office and when?
• Diversity Declaration: Join the Movement
• Best Practices in Global Franchise Development
• Managing the Digital Consumer Tsunami: Creating a Recipe for Disparate Digital Touchpoints/ Ingredients to Successfully Action Your Business Intel
•  Planning Effective Field Visits
• Mother Nature’s Wrath: How to Protect Your Business from the Growing Threat of Imminent and Destructive Weather Events
• Navigating the Changing Tides from Corporate National Store Marketing to Lo-cal Store Marketing
• Recruiting and Retaining Top Talent by Becoming an Employer of Choice
• New Strategies to Improve Franchise Communications via Technology
• How to Attract the Right Franchisees for Your Brand: How Do You Move Them through Your Sales Process Effectively?

Here's your chance to meet face-to-face with IFA 2020 keynote speaker Simon Sinek on Sunday, February 9! Reserve your spot with a small group of fellow Convention attendees to join Simon in an intimate setting where your most pressing questions will be answered. During this special event, Simon will continue sharing experiences and insights from his incredible path to success. Come with your questions and concerns and leave motivated and inspired. You will not have access to one of our generation’s most talked-about business thought leaders anywhere else.

Space is limited, so sign up today (separate fee of $250 required) for this newly added feature*. Proceeds will go to a charity of Simon's choosing.

Network with leaders in international franchising at this reception to make connections and learn about trends and developments in franchising across borders. Attendees will be key players in international franchising including, international investors, high-level franchisor executives and U.S. Commercial Service staff. All fully registered Convention attendees are welcome to attend.

*A separate registration and/or fee applies

Don’t leave your fitness routine at home! Join fellow Convention attendees for a fun workout providing unique exercises in a group setting. All levels of experience are welcome! The Fitness Bootcamp is complimentary to the first 45 fully registered Convention attendees to sign up.

For full session descriptions and speaker listings, please click on the 'Brochure' link above.

• Creating Efficiency Models to Improve Profitability in Your Units
• Enhancing Brand Growth by Leveraging Effective Partners
• Building Trust and Engagement with Your Franchisees
• Online Reputation Management 
• Profitability and Success:  Developing a Best-in-Class Program with Systems
• LinkedIn Lead Generation Workshop
• How Do Franchisors Attract MultiUnit Franchisees to their Brands?
• Keeping Long-Term Franchisees Motivated & Engaged
• International Roundtables
• Implementing System-Wide Standards to Improve Performance
• Raising the Value of Your Franchise Through a Well-Executed Resale Program
•  Navigating AB5:  What Franchisors & Franchisees Need to Know Right Now  
• Practical Marketing Strategies to Win with Consumers
• Did FASB Clarify the New Revenue Recognition Rules for Franchisors?

International delegates are invited to hear from IFA President and CEO, Robert Cresanti, and IFA leaders on the state of franchising in the U.S.

Join us to network and relax poolside while getting to know other franchise professionals. Connect with old friends and talk about your collective convention experiences while also forging new relationships. You can’t miss it - this will be the franchise bash of the year!