FranBlog

By and For the Franchise Community

Our FranBlog includes the best of franchise success stories from around the world. These personal accounts help you learn directly from the collective experiences of IFA’s franchise community.

Choose from a list of topics and read personal stories of challenge and success. Pick up helpful tips on franchising. Get marketing ideas for small business. Explore and discover the franchise community from within the franchise community.

FranBlog

MarTech Doesn’t have to be Difficult! What Franchisors Should Look for in an All-in-One Marketing Solution

Franchisors need an all-in-one marketing solution to streamline operations, balance national branding with local customization, and track ROI. Key features include centralized digital asset management, seamless local activation, omni-channel campaign capabilities, and comprehensive measurement tools for data-driven insights. Scalability and ease of use are also essential.

December 19, 2024

Why Great Franchisees Aren’t Always Great Marketers

Marketing any business is tough, and franchises are no exception. While many franchisees feel right at home when it comes to operations, customer service, and sales, marketing presents its own unique set of challenges. Ones that even the most successful franchise operators might not be prepared for.

December 10, 2024

The Power of Collaborative Analytics in Franchising

In the franchise industry, collaboration and transparency are essential for achieving sustainable growth and ensuring alignment among franchisors and franchisees. The use of shared analytics platforms is emerging as a vital tool for fostering trust, driving productivity, and improving decision-making across franchise systems.

November 26, 2024

What Is a Turnkey Business?

A turnkey business is a business that is ready to operate immediately after purchase, requiring minimal effort from the new owner. This type of business comes with necessary components, such as established processes, equipment, and trained staff, allowing the new owner to start operations quickly without the need for a lengthy setup.

November 19, 2024

How Do Franchises Work?

A franchise is a business model where a franchisor grants a franchisee the right to operate under their brand, using the franchisor’s business systems, products, and intellectual property. In exchange for this right, the franchisee typically pays initial and ongoing fees to the franchisor, who continues to offer support, training, and brand management.

November 15, 2024

From ActiveCampaign HQ: Which one of these email marketing programs do you run?

What happens when every one of your franchise locations is left to manage their own email and SMS campaigns?

There’s no one-size-fits-all approach to franchise marketing — your franchises need to be able to market themselves in ways that make sense for their location, and you need to be able to coordinate across all your locations when you have a strategic marketing push.

In working with franchise businesses, we’ve seen a few different structures when it comes to a marketing tech stack.

November 14, 2024