Marketing, Operations & Development Toolkit Highlights

The IFA 2020 Marketing, Operations & Development Toolkit is the key to unlocking your brand’s potential. The toolkit features proven marketing approaches, operations strategies and development tactics to create sustainable success from knowledgeable IFA supplier members! Check out some of the highlights of the helpful insights on how to effectively market your company, and how to navigate doing so during the global pandemic, that you’ll find in the toolkit.

How to Harness the Power of PR

If your PR program is focused on the old-school tactics of sending out press releases and hoping for the best, you are using only a fraction of the PR tools now available for marketers wanting to grow their brands. The explosive growth of other communications platforms has created opportunities for savvy PR brands to amplify their message as never before.

Bizcom Associates has been helping entrepreneurs and companies promote their products for over two decades. In this toolkit, Bizcom Associates discusses how effective and important marketing through social media can be, especially during the COVID-19 pandemic. They provide you with useful strategies to implement while posting on social media for your company.

Making Sense of Online Marketing

Online marketing allows you to strengthen existing relationships with current customers or prospects, and build new ones. This article will provide you with guidance on how to put together your online marketing strategy, and the steps you should take to make it work.

Constant Contact makes marketing for your company simple, providing you with all the tools you need to create email campaigns, unique logos, google ads for your website, and more. Learn how to create a useful online strategy that will set your franchise up for success.

Build, Buy or Partner? How to Create Your 2021 Franchise Marketing Plan

A recent Forrester study found that 61% of multilocation brands consider improving local marketing to be a high priority for 2021, but 77 % also said that executing scalable, localized programs is still a challenge. When it comes to balancing national and local efforts, many franchises are faced with a common strategic decision-making process: “Build, Buy, or Partner?”

Location3 provides you with digital marketing strategies to successfully grow your franchise. Location3 explores the “Build, Buy, Partner” framework in this toolkit, while also including many other key strategies in all things digital advertising.

Four Ways to Adapt Your Business Model

A quick inventory of the skills, machinery, materials, and other assets at your disposal can spark ideas for innovative ways to use them now and going forward. In short, flexibility and ingenuity are business assets you should not overlook.

Paychex, a preferred vendor of the IFA, explores how to adapt your business model during the COVID-19 pandemic. Your business may need to make modifications in order to stay successful during the “new normal”, and Paychex offers many different strategies to do so.

Reevaluating Your Marketing Mix for the New Normal

Just as most of us were ramping up our marketing strategies for 2020 based on our learnings from 2019, COVID-19 threw us all a curveball. For many businesses, this has meant reevaluating our marketing strategies to ensure that they are aligned with the new normal and sometimes new budgets.

Xpressdocs helps protect the image and brand of your franchise, while supporting franchises’ needs to redirect marketing during the ongoing pandemic. In this toolkit, you will learn about all the marketing tactics Xpressdocs recommends for the future of your franchise and brand.

The Power of SMS for Customer Communication

COVID-19 has changed the way many franchise businesses operate and continues to underscore the importance of clear, effective customer communication. That’s why more businesses are choosing to text their customers. Zipwhip’s 2020 State of Texting report shows that 68 percent of businesses use some form of texting today.

Zipwhip is the world’s leading business texting software and API provider. Zipwhip explains how texting provides the most clear and effective communication between you and your customer. Explore all the strategies Zipwhip offers on how to get the most out of texting.