Ms. Marcia Mead has worked in independent and franchise business for her entire career.  Ms. Mead brings 23 years of experience in franchising.  Ms. Mead is an active member of the IFA serving for 6 years on the Women’s Franchise Committee and currently serving as the Vice Chair of the Supplier Forum Advisory Board. 

Since 2019, Ms. Mead has served as the President of M Squared Franchise Consulting. We are a boutique consulting firm offering fractional franchise development services to franchisors.  From project work such as analyzing, launching, or renewing a franchise development department (including consultation on technology, automation, process, FDD, staffing, reporting, and marketing) to ongoing lead and candidate management.  We are grateful to serve by fully engaging with the franchise teams we serve.  Current customers include:  Any Lab Test Now, Kale Me Crazy, SarahCare, True North Restoration, Ziebart, Go Mini’s, and Wise Coatings.

Prior to M Squared, Ms. Mead served as Vice President of Franchise Recruiting for Outdoor Living Brands, a multi-brand franchise company, which, at the time, included leading brands Archadeck, Outdoor Lighting Perspectives, Conserva Irrigation, Mosquito Squad, and Renew Crew. As Vice President, Ms. Mead was responsible for the leadership of the franchise recruiting department that built franchise growth across all the brands including marketing, sales results, process, team leadership, technology, and vendor management.

Prior to Outdoor Living Brands, Ms. Mead served as a member of the executive team of PuroClean as Vice President of Franchise Development, where she led a team of six and PuroClean’s franchise development efforts for three years.  Prior to this role, Ms. Mead served First Service Corporation for 14 years in various positions at Floor Coverings International as Director of Franchise Development and Operations Manager and with CertaPro Painters as Franchise Recruiter and National Accounts Manager.  Ms. Mead began her franchising career as a CertaPro Painters franchisee in Kansas City at the age of 25, rapidly growing her business to nearly $1 million in annual revenue. 

Ms. Mead has a bachelor’s degree in business with an emphasis in marketing and management from Baker University in Baldwin City, KS.  She currently splits time between Atlanta, GA and Little Rock, AR with her partner, Philip.