Larisa Walega serves as the Chief Growth Officer at Ziebart International Corporation, the parent company of the largest franchised automotive aftermarket appearance protection brand geared toward bringing back that new car feeling to thousands of drivers every day.

In her role, she leads franchise development and marketing, effectively helping to grow brand awareness and lead generation across all verticals of the brand. She also leads efforts to create a seamless customer journey across each business unit, utilizing key messaging and measurement to optimize each customer’s experience.

Larisa’s is a Certified Franchise Executive and will serve as Chair of IFA’s Women's Franchise Committee, after serving as Vice Chair and member at large.  Larisa has been recognized by 1851 Franchise as a "Top 100 Influencer in Franchising,” Global Franchise as a “50 Era Defining Women to Watch” and Entrepreneur as a “Top 50 CMO Gamechanger”.