Chief Concept Officer, CFW Clinics and One Family Health; Managing Director, MSA Worldwide

Michael Seid is the Chief Concept Officer of Social Franchisors CFW Clinics and One Family Health. Seid is a member of the Board of Directors and Executive Committee of the HealthStore Foundation. CFW and OFH, based in Kenya and Rwanda, were established to provide clinical services and essential medicines in the peri-urban areas of Sub-Saharan Africa. Michael is committed to the use of business format franchising as a method for improving the human condition and for having a world-changing impact on poverty, diseases, and economic development. Michael also founded and serves as the Chairman-Emeritus for the International Franchising Association’s Social Sector Task Force.

CFW and OFH currently have close to two hundred franchisee-owned medical clinics. The combined franchise systems have served over ten million patients since their founding in 2000. “Our clinics are independently owned and operated by women who are Kenyan and Rwandan nurses. We are proud of the performance of CFW and OFH and the amazing work of our franchisees in providing quality health care and authentic medicines in underserved markets”, said Seid. Michael is the founder and Managing Director of MSA Worldwide, the leading strategic and tactical advisory company in franchising. His role as Managing Director of MSA Worldwide is unchanged as his work at CFW and OFH is part of MSA’s active pro-bono practice.

MSA Worldwide designs, develops, supports, and expands emerging commercial brands to become franchisors – domestically and internationally. MSA is also celebrated 10 for its strategic advice and tactical services to established franchised brands including in supporting the development of their training programs, operating manuals, franchisee recruitment, franchisee relations, mergers and acquisitions, change strategies, litigation support, and expert witness services on a global basis.

In addition to his active work as a Social Franchisor, Michael is a member of the External Advisory Board of The Ohio State University Global Water Institute (globalwater.osu.edu) and has also worked on several international social franchise projects, including the development of birthing centers in Ghana. Michael is an Adjunct Professor at The Ohio State University’s Fisher College of Business and teaches a graduate course of studies on Commercial and Social Franchising. He has published numerous articles on franchising; is a frequent speaker on franchising; and is the co-author of Franchising for Dummies with the late Dave Thomas, Founder of Wendy’s International, and Franchise Management for Dummies with his co-author Joyce Mazero, Esq., partner at Polsinelli, both published by Wiley Publishing, Inc. He has also authored Making the Franchise Decision, a prospective franchisee due diligence workbook, to assist prospective franchisees in their evaluation and selection of franchise opportunities.

Michael is on the Board of Directors of the William Rosenberg International Center of Franchising at the University of New Hampshire and was appointed to the State of Connecticut Low Wage Employer Advisory Board, as a person with experience in the labor force needs of the large business community.

Michael previously served on the IFA’s board for a combined total of over thirteen years and was the first supplier ever directly elected to the IFA’s Board of Directors. During that period, as Chairman of the IFA’s Supplier Forum he also served as a member of the IFA’s Executive Committee, and continues to serve on several IFA committees.

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