Vitality Bowls Announces Location of Heath’s Newest Superfood Café

March 14, 2024

HEATH, Texas – Vitality Bowls, the leading health-food café concept specializing in açaí bowls, smoothies, wraps, salads, grain bowls and more has signed a lease for its newest destination in Heath.

Owned by local resident and entrepreneur Casey Winchell, the new café is slated for a Spring 2024 opening and will be located at 110 Smirl Drive. With a shared belief that eating nutritious food is 100% vital to a happy, healthy lifestyle, Winchell is committed to redefining clean eating in Heath by making it simple for community members to do so through a blend of convenience and genuine hospitality.

“I’m delighted to introduce the Heath community to Vitality Bowls and create access to new, healthy eating options that aren’t just nutritious, but are also deliciously made with clean ingredients,” said Winchell, a seasoned professional with a successful background in business ownership and a wealth of face-to-face customer service experience. “With this signed lease, we can now focus on bringing our mission to life and opening our doors to Heath residents very soon.”

For over a decade, Vitality Bowls has pioneered healthy food with its dynamic cafés and unique offerings. The menu showcases an extraordinary array of superfoods, delivering not just meals but a commitment to exceptional nutritional value. From signature bowls like the Superfood Bowl—made with acai, pitaya, almond milk, organic granola, cacao nibs and goji berries—to hearty favorites like the Chimichurri Steak Wrap—an enticing blend of super greens, grass-fed sous-vide steak, grains, radishes and more wrapped in a tomato basil tortilla—each item aligns with the brand’s mission to help guests feel 100% energized and 100% revitalized.

The Vitality Bowls Loyalty Club, the brand’s mobile app and loyalty program, adds another layer of convenience to the guest experience. The program allows members to accrue one Vitality Point for every dollar spent, redeem collected points, order online with ease and more. In addition to exclusive deals and freebies, Loyalty Club members can redeem a complimentary açaí bowl on their birthday and earn a $10 reward for every 150 Vitality Points they accumulate.

To learn more about Vitality Bowls, visit the company’s website at vitalitybowls.com. For more information about franchising with Vitality Bowls, visit franchise.vitalitybowls.com.

About Vitality Bowls

Roy and Tara Gilad founded Vitality Bowls in 2011 in San Ramon, California. The duo started the superfood café concept as a result of discovering their daughter’s severe food allergies and wanting to find safe, healthy food alternatives. Since franchising began in 2014, the brand has grown to more than 145 cafés open and in development.

Between 2019 and 2020, Vitality Bowls earned the “Best Franchise to Buy”—New Ethnic Eats Category Zor Award, was named in Entrepreneur’s Top Food Franchise and Top New Franchises list, Franchise Times’s Top 200+ list, Entrepreneur’s Top Growth Franchise list, Inc. 5000 Fastest Growing Private CompaniesRestaurant Business’s Future 50 and Fast Casual’s Top 100 Movers and Shakers.

In 2022, Vitality Bowls was named a Top Food Franchise in Entrepreneur Magazine, claiming one of the top five spots in the “Açaí Bowl” category. Additionally, in 2023 Vitality Bowls was named a top emerging brand in Franchise Journal.

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