Tierra Encantada Announces Meg McDougall as First Chief Marketing Officer

(MINNEAPOLIS, MN, March 4, 2024) Tierra Encantada, the leader in Spanish immersion early education ®, today announced the appointment of Meg McDougall as the company’s first Chief Marketing Officer (CMO). McDougall will lead Tierra’s marketing strategy, brand experience, national and local marketing, creative development, digital and social media, communications, and franchise development initiatives.

“We’re excited to welcome Meg to the team,” said Kristen Denzer, Chief Executive Officer. “Meg’s inherent ability to understand customers and curate experiences to guide them through the funnel, coupled with her passion for creativity and holistic vision for marketing, make her the ideal person to position Tierra as the favored childcare provider for families across the United States.” 

With a proven track record of driving impactful marketing strategies for some of the nation’s most recognizable brands, such as Anytime Fitness, The Bar Method, and Betty Crocker, McDougall brings a wealth of knowledge to lead Tierra into its next phase of growth and innovation. 

“I am thrilled to join Tierra Encantada and build upon a decade of growth and innovation that positions this exceptional brand for accelerated expansion. I look forward to developing a first-class marketing function focused on expanding our digital footprint, creating a frictionless consumer experience and supporting our franchisees with local marketing tools that drive profitability” said McDougall.

About Tierra Encantada

Founded in 2013 in Eagan, MN, Tierra Encantada is the fastest growing Spanish immersion childcare company in the United States. From the elevated, from-scratch meals prepared with organic ingredients to the proprietary STEAM curriculum, Tierra provides the care that today’s parents are seeking for their children. Tierra has received numerous accolades including “Top New & Emerging Franchises” by Entrepreneur Magazine, “The 50 Franchise Companies Doing the Most to Champion Diversity” by Entrepreneur Magazine, “10 Hottest Franchise Businesses in America'' by Inc Magazine, as well as Inc and Financial Time’s lists of the fastest-growing privately held companies. Tierra currently has locations in four states, and is seeking qualified candidates to help further expand the franchise to select markets across the United States. For more information, visit tierraencantada.com.