The Radiant Waxing Brand Inks Area Development Deal in St. Louis with Amazing Lash Studio Franchisees
ST. LOUIS– The Radiant Waxing® brand, a waxing brand that provides inclusive and curated hair removal services, announced its latest development deal that will bring four locations to the greater St. Louis area with entrepreneurial sister duo, Hoda Deluvia and Neda Abdiannia.
Both Deluvia and Abdinnia have decorated backgrounds rooted in the wellness industry. The pair first explored business ownership in the beauty space by franchising with the Amazing Lash Studio® brand, which operates under the same beauty and wellness franchise portfolio as the Radiant Waxing brand, WellBiz Brands, Inc. They’ve been part of the Amazing Lash Studio community for almost five years— Deluvia worked out of a studio in St. Louis as a studio director while Abdiannia started as a lash consultant and later became an assistant manager. The Amazing Lash Studio mission resonated deeply with both Deluvia and Abdiannia, as empowering women and helping them feel their most confident aligns with their values and is a founding principle for all brands that operate within the WellBiz Brands® portfolio.
As Deluvia and Abdinnia moved closer to opening their own Amazing Lash Studio location, which is set to open in 2025, they became more familiar with the other concepts under WellBiz Brands portfolio, including the Radiant Waxing brand. After learning about the immense growth potential and inclusive values of the emerging waxing concept, Deluvia and Abdinnia signed the brand’s first area development deal for Missouri. The duo plans to open four salons over the next few years, targeting cities all over St. Louis County.
"My sister and I are originally from Iran which is a place where women can’t fully express themselves,” said Deluvia. “That's why we're so passionate about creating opportunities for other women. We’ve been so fortunate to find concepts like the Amazing Lash Studio and Radiant Waxing brands that align so closely with our values. As female entrepreneurs ourselves, our goal is to uplift women, and we know these two brands create spaces to do just that. As we get closer to opening our first Amazing Lash Studio location, we’re eager to connect with the community. The relationships formed through this first location will no doubt create an existing customer base as we then prepare to introduce the Radiant Waxing brand to St. Louis in the coming years.”
The Radiant Waxing brand sets itself apart in the industry with a proven three-step speed-waxing process, exclusively using the all-natural, skincare-forward TRUWAX® soft wax. This process seamlessly combines refined, effective waxing techniques with premium-quality products, helping ensure both physical and emotional comfort for guests. By focusing solely on waxing services, Radiant Waxing salons deliver a guest-centric experience that leaves guests feeling smooth and confident in just minutes. Moreover, the robust membership model and wax packages help provide owners with a steady stream of consistent revenue, solidifying the Radiant Waxing brand's position as an emerging leader in the industry.
“Hoda and Neda are exactly the type of franchisees we aim to partner with at WellBiz Brands,” said Erin Iglehart, Director of Franchise Development with WellBiz Brands, Inc. “Their passion for empowering women is truly contagious and we’re thrilled to have them onboard to expand two of the iconic names within the portfolio. There is a ton of growth potential within the beauty and wellness industry across St. Louis, and we’re confident that Hoda and Neda are the perfect pair to help grow these two brands.”
To learn more about the Radiant Waxing brand and franchise ownership opportunities, visitRadiantwaxing.com.
To learn more about the Amazing Lash Studio brand, visit: www.amazinglashstudio.com
About WellBiz Brands, Inc.:
WellBiz Brands, Inc. is the pre-eminent beauty and wellness franchise platform catering to the needs of the affluent female consumer. The WellBiz Brands' portfolio features category leaders including Drybar®, Amazing Lash Studio, Radiant Waxing, Elements Massage®, and Fitness Together®. The company’s cross-brand digital marketing program drives effective member acquisition strategies, creating a world-class membership ecosystem. The WellBizONE™ system, a proprietary technology platform, enhances studio operations for franchisees, fueling member engagement and retention. With expertise in supply chain management, e-commerce and product innovation, WellBiz Brands provides franchisees with a leading edge. The company has received national recognition on lists such as the Inc. 5000 Fastest Growing Companies, Entrepreneur's Franchise 500 and Franchise Times Fast & Serious, among others. For more information, visit WellBizBrands.com.