The Honey Baked Ham Company® Inks Latest Multi-Unit Deal in New England Market

ALPHARETTA, Ga. – The Honey Baked Ham Company®, the iconic brand known for its premium hams and delectable feasts, recently announced a new signed agreement for four additional stores across the New England region with Tom McGwire, a great-grandson of the brand’s founder, Harry Hoenselaar. The latest deal for the brand brings two stores in the Eastern Massachusetts region, an additional location in Rhode Island, as well as a new restaurant in Worcester, Massachusetts. 

This agreement comes shortly after McGwire’s first deal with the brand to purchase and develop four stores across Connecticut, Rhode Island, and Massachusetts, bringing Tom’s HoneyBaked portfolio to an impressive eight stores across the New England market.  Tom, who is the managing partner of the operating group Red House Connecticut LLC, is joined by his father, Tad, and two brothers, Charlie and Brett, in their latest venture with the brand. 

“The HoneyBaked brand has continued to play a major part in my family for decades and I’m thrilled to continue growing its legacy,” said Tom McGwire. “Our experience since signing our initial deal has been nothing short of spectacular. The entire leadership team has made the process seamless and it’s thrilling to continue growing the family business. I’m excited to continue adding to the HoneyBaked footprint across the East Coast and bring the experience to more communities across New England.” 

Aside from Tom’s personal connection to the brand, he brings a multitude of professional experiences to these additional operations with HoneyBaked. As the Owner and CEO of a Connecticut-based manufacturing and fabricating company, Tom brings plenty of team-oriented skills, attitudes, and customer service experience into his new venture with the brand. 

“Tom, his family, and the team have been invaluable since signing on last fall,” said Jim Hannan, SVP of Operations with HoneyBaked. “With four stores already under their belt in the New England area, this deal marks an exciting time of growth for our brand on the East Coast as Tom prepares to bring even more to the region. This is a great milestone for the brand as we continue the Hoenselaar legacy of serving delicious hams and providing memorable experiences and I’m confident their HoneyBaked locations will continue to uphold our brand’s reputation for exceptional customer service.” 

Driven by a commitment to providing exceptional products and cherished experiences, HoneyBaked has become a household name with a loyal customer base. With delicious offerings like their complete meals featuring signature glazed ham and turkey breast, a variety of heat & serve sides and desserts, as well as new Take & Bake Sliders and Biscuits, HoneyBaked has cemented itself as the industry-leading forerunner for celebrations and everyday occasions. 

HoneyBaked is actively seeking passionate entrepreneurs to join its thriving franchise network. The brand encourages scalability, long-term growth, and active community involvement in its franchisee candidates. By capitalizing on its unrivaled products, proven business model, and comprehensive support system, HoneyBaked is set to energize the franchise industry while ensuring a glazing path to success. 

About The Honey Baked Ham Company ® 

For more than 65 years, The Honey Baked Ham Company® has provided customers and their families with delightful food to enjoy for all of life’s special moments. HoneyBaked’s origins began when founder Harry J. Hoenselaar patented a spiral-slicing ham machine, making way for the first HoneyBaked Store in Detroit, Michigan. Since that momentous opening in 1957, the family-owned company has grown to more than 400 locations nationwide, serving its signature spiral-sliced Honey Baked Ham with sweet and crunchy glaze, premium turkey breast, heat & serve sides, desserts, sandwiches, and most recently, delicious take & bake sliders and biscuits. Offering convenient meals using the best ingredients, HoneyBaked will make every occasion a little more memorable, whether you’re dining in-store, picking up or ordering online. 

For more information about HoneyBaked, see https://www.honeybaked.com/home and connect on Instagram, Facebook, Twitter, Pinterest, and TikTok.

For more information on the HoneyBaked franchise opportunity, visit https://honeybakedfranchise.com/.