Season 2 Consign Announces First Multi-Unit Franchisees in the Garden State

March 08, 2024

PALM BEACH, FL - Season 2 Consign, the leading authenticated pre-owned luxury handbag and accessories company, has announced that two of their current franchise partners have purchased the rights for the Northern New Jersey territory, becoming the brand’s first multi-unit franchise partner. Dianne & Gabrielle Melillo, owners of Season 2 Consign in Colts Neck, NJ, and recent IFA 2023 Franchisees of the Year, have re-committed to the brand looking to expand their reach in the Garden state, bringing high-end consignment options to more communities.

Dianne’s background in high-end fashion, working as Director of Sales in North America for Giambattista Valli, and Gabrielle’s experience in e-commerce make them the perfect partners for Season 2 Consign. Following the success of their first location, located at 411 NJ-34, Colts Neck, NJ, the Melillos, a mother-daughter duo, were eager at the opportunity to continue their partnership with the brand. Dianne, who first discovered the founders of Season 2 Consign and began following their work with the brand, was impressed with their seamless operations and, jumped at the opportunity to become a franchisee. Having always had ambitions to start her own business, she eventually brought on her daughter, Gabrielle, to join her in the new venture. With the purchase of the Northern New Jersey territory, the pair can’t wait to expand further within the state.

Dianne shared her enthusiasm, “I’ve always dreamed of owning my own business and working with such an incredible company and group of women makes it even better. Season 2 Consign’s approach to luxury consignment was exciting and refreshing, something neither myself nor Gabrielle had seen before. Their incredible business model and perspective on the industry were impressive, and the founders, Monica and Erika, are so outgoing, outspoken and fun that it was easy to decide to work with them. We received tremendous support from both the Season 2 Consign team and the local Colts Neck community, and we knew we wanted to grow our partnership with the brand.”

Having both been born and raised in North New Jersey, Dianne currently living in Colts Neck, while Gabrielle is located in Northern New Jersey, the pair knew that a brand like Season 2 Consign would be incredibly successful in the area. The Melillos have seen great accomplishment so far, having been the brand’s top sellers during Black Friday and recently honored as 'Franchisee of the Year' at the International Franchise Association’s convention. Their commitment and passion for the brand has paid off in the growth of their platforms and relationships with consignors and customers, which has further motivated them in their efforts to open additional Season 2 Consign locations throughout New Jersey.

“The Melillos have been phenomenal partners and exemplify the qualities we look for in all of our franchisees,” said Erika Tapia Schrieber, Co-Founder of Season 2 Consign. “Their dedication and hunger to provide quality high-end consignment options to their customers is truly commendable. We’re honored to have them as Season 2 Consign’s first multi-unit franchisees and can’t wait to support them on their journey to bring the brand to Northern New Jersey.”

Founded in 2020, Season 2 Consign is a 100% female-owned non-traditional retailer, offering high-quality, authentic luxury handbags and accessories to clients worldwide. Maintaining showrooms nationwide, the brand provides a centralized marketplace to consign and sell luxury handbags from renowned brands such as Chanel, Louis Vuitton, Hermes, Gucci, Fendi, and many more, placing an emphasis on sustainability and accessibility in the luxury space. Sisters and co-founders Erika Tapia Schrieber and Monica Tapia-Mularski bring over 15 years of expertise in the luxury handbag resale industry. Recognizing a significant gap in the market, the sisters created a modern and streamlined consignment model that offers an elevated aesthetic and exceptional customer service.

Season 2 Consign is actively seeking franchise partners who are hardworking, sales-oriented, and possess backgrounds in fashion or business and a passion for interacting with their customers on social media. Together with their centralized e-commerce system, Season 2 Consign offers a unique franchise model that enables franchisees to market their exciting products without the burden of traditional retail store costs, allowing them to reach and engage with thousands of potential customers in real-time and eliminating the need to rely on foot traffic. Offering an easy-to-follow and scalable business model, franchisees will benefit from substantial growth and profitability potential, accessing training and resources to expedite business growth with minimal risk and allowing great work-life balance. The initial investment to open a Season 2 Consign is $178,284 - $274,034, with start-up costs varying based on location.

For more information about Season 2 Consign’s franchise opportunity, please visit https://www.season2franchising.com/.

About Season 2 Consign

Season 2 Consign is a leading authenticated pre-owned luxury handbag company with locations in South Florida, Las Vegas, Central New Jersey, Orlando, and Tampa, and the world’s first and only franchise opportunity of its kind. With a strong focus on personalized service, technology-driven solutions, and a highly digital platform, Season 2 Consign provides an unparalleled selling and buying experience for luxury handbag enthusiasts and those looking for sustainable fashion options. With a centralized e-commerce system, AI authentication technology, and Live Shopping options, the brand is pioneering the modernization of luxury resale shopping online. Their team of experts ensure that every item is thoroughly authenticated and valued, allowing customers to confidently sell and shop for preowned luxury goods.

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