Salata Salad Kitchen Opens Restaurant within SouthPark Shopping Mall
CHARLOTTE, N.C.– Salata Salad Kitchen, known for its customizable build-to-order salads and wraps, officially announced the grand opening of its newest restaurant on November 20 in Charlotte.
Located at 4425 Sharon Rd, Suite 195, the new Salata is easily accessible off Carnegie Blvd within SouthPark Mall, a prime spot in the heart of Charlotte's upscale retail and commercial district. The restaurant will be operated by Free Fenix LLC, a North Carolina-based venture company that owns multiple Salata restaurants across Charlotte.
To celebrate the grand opening, the SouthPark restaurant will donate a percentage of sales on November 20 to the Carolina Youth Coalition, a non-profit organization dedicated to empowering high-achieving, under-resourced students through college. Other offerings available during the grand opening include:
- A raffle for guests to win an exclusive Salata Swag Box
- The first 100 guests will receive a complimentary Salata-branded t-shirt
- A free veggie salad giveaway when downloading the Salata Tastemaker app and favoring SouthPark’s location
- A flights and bites tasting station
- A succulent bar with over 60 plants, available while supplies last
“SouthPark is at the heart of the Charlotte community, and we’re confident this new restaurant will attract foot traffic from both patrons and nearby tenants due to the convenient, healthy dining options the brand offers,” said a spokesperson with Free Fenix. “We’ve already generated excitement within the community, and we’re proud to offer guests fully customizable meals that fit their lifestyles. As the owner of three other Salata restaurants throughout Charlotte, we’re eager to connect with residents and engage with this vibrant community.”
Salata restaurants feature fully customizable, built-to-order salads, wraps, soups, organic teas and lemonades, along with fresh fruit, vegetables and lean proteins, which are all prepared and chopped daily in-house. With five salad bases, over 50 toppings and 11 house-made proprietary dressings, guests can create meals tailored to their lifestyle. Salata can be enjoyed through online ordering with pick-up and delivery, as well as dine-in and catering. Guests can earn points and rewards with every purchase by joining Salata’s Tastemaker Rewards program.
“We’re thrilled to support Free Fenix as they continue to grow with Salata through the opening of our SouthPark restaurant,” said Michele Maerz, President of Salata. “Their longstanding commitment to the brand, along with strong ties to the Charlotte community, makes Free Fenix an excellent choice to lead this opening. Their dedication to bringing healthier options to residents perfectly aligns with Salata’s mission, and we look forward to their continued success with us in the years ahead.”
Houston-based Salata offers built-to-order salads and wraps alongside soups, teas, and lemonades. Salata has established a loyal following by providing customizable and healthy options for any lifestyle. The brand has maintained its place at the leading edge of the fast-casual restaurant category with tech-enabled advancements and is rapidly growing across the nation on its road to 100 restaurants.
For more information on the Salata franchise opportunity, visit https://franchise.salata.com/.
Salata Salad Kitchen is a fast casual salad franchise founded in 2005 by Berge Simonian in Houston. The brand was developed to provide quick, healthy meal options to guests. The menu features more than 50 fresh toppings and house-made dressings for guests to customize their salads and wraps so they can eat, feel and live the way they want. With no complex or intimidating ingredients, the options are simple and familiar for customers of all backgrounds. Topped with excellent customer service, the Salata experience is simple, playful and genuine.
Beyond its inclusive and welcoming experience, Salata offers guests a generous loyalty program. Customers can download the Salata mobile app and sign up to order ahead and earn tasty rewards. Once signed up, customers receive one point for every dollar spent at Salata. Every 100 points earns guests a $7 salad kitchen credit and app users have exclusive access to bonus rewards opportunities such as double points weeks.
The brand began franchising in 2006 and is now approaching 100 restaurants across Texas, Georgia, Southern California, Louisiana, and North Carolina.
For more information about Salata, visit https://www.salata.com/.