RNR Tire Express Hires Aurea Salaberrios as National Marketing Director
TAMPA, FL (September 4, 2023) – RNR Tire Express (RNR), the nation’s leading franchise retailer for tires and custom wheels with flexible payment options, has announced the addition of Aurea Salaberrios to the company’s leadership team as the National Marketing Director.
An experienced marketing professional in the automotive space, Aurea comes to RNR following four years as the sales and marketing director of an automotive franchise. Prior to her time in the franchising space, she worked in the marketing department for a mega church as well as Safelite Auto Glass. Her career in the auto industry began in staffing for automotive manufacturing doing sales and marketing. With prior experience in the automotive marketing space, Salaberrios is able to immediately join the team and contribute to the growth of the brand.
“I knew early on in the interview process with RNR that this company was the perfect fit for me,” said Salaberrios. “Not only have I spent my career, for the most part, in service-based industries, but from the jump, the company culture of RNR stood out as something I wanted to be a part of. I find the automotive industry and the pivotal role it plays in our economy incredibly interesting, and I love to put myself in the mindset of the customer journey from start to finish and market RNR’s incredible services.”
In her new role, Salaberrios is responsible for leading the marketing efforts of the brand both at the corporate and franchisee level. The Columbus, Ohio, native will implement new marketing strategies to enhance the brand’s visibility. She will also assist franchisees with their strategy and analyze data to see how effective their marketing efforts are at the local level. Salaberrios, who has a bachelor’s degree in social sciences, will help guide expansion among a variety of other responsibilities as National Marketing Director.
“As RNR continues its growth, bringing in the right people at the right time plays a crucial role in moving us forward,” said Larry Sutton, founder of RNR Tire Express. “Aurea’s expertise in both marketing and the automotive industry makes her the perfect fit to guide our brand as a leader in the industry. We are excited to see her push the boundaries as we continue to grow together.”
Salaberrios’ immediate goals as she joins the RNR team include supporting her team while enhancing the franchisee experience. She will look to provide a better understanding for marketing at all levels.
For more information on the RNR Tire Express franchise, please visit https://RNRfranchise.com/.
About RNR Tire Express:
RNR Tire Express is a national franchise retailer of quality tires and custom wheels known for their customer-centric, flexible lease-to-own payment options. Established in 2000 by rent-to-own veteran Larry Sutton, RNR has grown to over 198 locations in 29 states. The brand ranked No. 206 in Franchise Times’ Top 400 list for 2023 and was recognized by Inc. magazine as one of America’s fastest-growing private companies. Most recently, RNR ranked No. 170 in Entrepreneur magazine’s 2023 Franchise 500 ranking and #1 in the Tires and Wheels category. RNR Tire Express is seeking qualified multi-unit franchisees to help expand the franchise into prime markets throughout the country.
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