New York Fries Launches Strategic U.S. Expansion Plan

NEW YORK - New York Fries is the premier fresh-cut fries concept that was originally born in New York City in 1983. Since its inception, the brand has become a Canadian staple, amassing an extensive following with 130-plus restaurants open across the world. Now, the brand is primed for a growth resurgence in the U.S. with an accelerated expansion plan.

With deep roots and a bold vision, New York Fries began as a small french fry shop and has since become a beloved fixture in food courts. The brand is operated under Recipe Restaurant Group, one of Canada’s largest restaurant groups, and has earned a stellar reputation within the QSR industry for its intentionally limited menu that appeals as both a snack and a meal, as well as for its compact model. Specializing in a variety of loaded fresh-cut french fries and all-beef hot dogs within spaces as small as 250 square feet, New York Fries has a proven track record among guests and entrepreneurs in shopping mall food courts, highway rest stops and theme parks.

Following the brand’s official reentrance into to U.S. with recent openings in New York and New Jersey, and two more restaurants slated to open in Long Island and Jersey City in the coming months, New York Fries is open to opportunities to grow across the United States with an operations team, marketing team, and supply chain set up on the East Coast. 

"The demand and growth potential for New York Fries is at an all-time high," said David Colebrook, President of LSR and Emerging Brands with Recipe Restaurant Group. "Since our official return to New York earlier this year, the reception and performance of our new U.S. locations have proven that there is immense potential for our concept across the country. We’re uniquely positioned to thrive in high-traffic, small spaces, and with decades of success behind our name, New York Fries is poised for rapid growth across the U.S.”

As the brand embarks on an advanced development initiative, New York Fries is tapping into its core differentiators like its award-winning premium products, flexible real estate model and high-profit margins for operators. When it comes to the menu, New York Fries separates itself by cooking its freshly cut potatoes in non-hydrogenated sunflower oil using a unique three-stage method. As nothing else goes into the fryers except potatoes, the brand appeals to those with dietary and allergen restrictions, serving vegan, vegetarian and gluten-friendly items.

New York Fries is seeking franchise partners who have a passion for the restaurant business and are eager to join an established brand with simple operations that serves a premium product and provides an exceptional experience for guests. Ideal franchise candidates have the financial means to develop, construct and grow multiple restaurants within a territory, and a commitment to delivering quality restaurant experiences to their communities.

For more information about owning a New York Fries restaurant please visit https://www.recipeunlimited.com/en/franchising/new-york-fries.html

About New York Fries

New York Fries is a Canadian restaurant chain specializing in premium quality, fresh-cut fries, loaded fries and poutine, with hot dogs as a side. Located in all major Canadian mall food courts, as well as select highway rest stop locations, the 130+ unit chain is owned by Recipe Restaurant Group and can be found throughout Canada and the Middle East.

For more information, visit www.newyorkfries.com 

About Recipe Restaurant Group

Founded in 1883, Recipe Restaurant Group is Canada’s largest full-service restaurant company. The company franchises and/or operates some of the most recognized brands in the country including Swiss Chalet, Harvey’s, St-Hubert, The Keg, Montana’s, Kelseys, East Side Mario’s, New York Fries, Bier Markt, The Landing Group of Restaurants, Original Joe’s, State & Main, Elephant & Castle, The Burger’s Priest, The Pickle Barrel, Marigolds & Onions, Blanco Cantina, Añejo, Fresh Kitchen and Juice Bar.

Recipe’s iconic brands have established the organization as a nationally recognized franchisor of choice. More information about the Company is available at http://www.recipeunlimited.com