HAND & STONE GROWS ATLANTA PRESENCE WITH 13 CONVERTED LAVIDA SPA LOCATIONS
ATLANTA, GA (November 12, 2024) — Hand & Stone Massage and Facial Spa, the nation’s leading massage and facial spa franchise, today announced the opening of 13 new spas in the Atlanta metro area. These new spas come to Hand & Stone from a recent conversion deal with LaVida Massage, transitioning 13 former LaVida locations into new Hand & Stone franchises throughout the Atlanta area. The new converting spas are located in Johns Creek, Cartersville, Alpharetta, Kennesaw, Loganville, Smyrna, Sugar Hill, Powder Springs, Cumming, Canton, Dallas, Rome, and Sandy Springs, Georgia.
With the conversion of LaVida Massage in Atlanta, Hand & Stone welcomes eight new franchisees to the brand’s growing franchise system. The new owners joining Hand & Stone from LaVida Massage will now offer Hand & Stones’ full roster of services in their designated territories, strengthening Hand & Stone’s standing as the leading massage provider in metro Atlanta.
The new spas will bring high-quality professional massage services, including Swedish, Himalayan Salt, Sports, Deep Tissue, Oncology and Prenatal massages to the greater Atlanta community. Guests can also visit the newly converted locations to enjoy Hand & Stone’s signature hot stone massage, with a wide range of other services available for women, men and teens. LaVida Massage gift cards will be honored at the new Hand & Stone locations for a limited time.
Like all Hand & Stone spas nationwide, the converting locations offer advanced skincare and spa services that incorporate new technologies at the forefront of the wellness market to enhance each guest’s overall experience. These advanced services include the Diamond Glow® facial, an innovative dermabrasion treatment for rejuvenated skin; the NuFACE® facial that uses microcurrent technology to tone and define; and LED Phototherapy facial to address skincare concerns like inflammation, fine lines and promotes anti-aging. Hand & Stone also offers CBD oil enhancements and partnerships with award-winning skincare lines Dermalogica® and Image.
“Expanding Hand & Stone’s footprint in Atlanta aligns with our broader strategy to bring high-quality wellness experiences to more communities,” said Jennifer Durham, Chief Development Officer of Hand & Stone. “We’re excited to welcome new guests to experience our full range of signature services and innovative treatments as we continue building on Hand & Stone’s trusted reputation.”
All Hand & Stone services are performed by experienced licensed Estheticians and licensed Massage Therapists. The brand’s commitment to guest experience has translated to a level of unparalleled expertise at each location, supported by best-in-class training and ongoing education resources. At Hand & Stone Massage and Facial Spa, members will have access to a team of wellness experts who specialize in providing exceptional skincare and massage treatments, ensuring a tranquil, relaxing, and comfortable environment.
For more information about Hand & Stone’s massage and facial services or to schedule an appointment, visit www.handandstone.com.
ABOUT HAND & STONE MASSAGE AND FACIAL SPA
Hand & Stone is a more than 600-unit massage and facial spa franchise with a mission to deliver premium spa services to the middle market in a professional, affordable, and convenient manner. Launched in 2004, Hand & Stone now has locations across 40 states and Canada. Each spa features best-in-class massage and skincare treatment. Available for women, men and teens, a wide range of services are tailored to each individual's needs or skin concerns. Hand & Stone facial treatments are performed by licensed estheticians, using top-of-the-line products backed by science including Dermalogica, IMAGE Skincare and ClarityRx Clinical Skin Care. The fastest-growing spa franchise in the country, Hand & Stone has been named No. 1 in the spa category by Entrepreneur Magazine in 2023, 2021 and 2020 and was ranked No. 8 on Forbes' Best Franchises to Buy list in the high investment category. For more information, visit www.handandstone.com/franchise.
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