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Goldfish Swim School Rides Wave of Expansion, Dives into New Rochelle, NY

December 08, 2021

New Rochelle, NY Goldfish Swim School, the leading premier learn-to-swim concept, recently opened its newest school in New Rochelle.  Located at 14 Weyman Ave., the school provides swim lessons and water safety instruction to infants and children ages four months to 12 years. This new opening further propels the brand’s explosive growth in 2021 as it continues aggressive expansion across the country with both single and multi-unit owners.

Goldfish Swim School – New Rochelle is owned by Will and Gillian Graves. This new location joins their thriving Goldfish Swim School location in Yorktown Heights. Goldfish Swim School - New Rochelle provides swim and water safety instruction to families in the Bronx and southern Westchester County. As parents of three little boys, the Graves understand how important water safety is to all families, and they’ve seen first-hand how kids benefit from participating in learn-to-swim programs from an early age. 

“As parents ourselves, we know how important swim and water safety is to families,” said Gillian. “The Goldfish Swim School model is the best one out there and we are thrilled to bring the curriculum, high-quality instruction and state-of-the-art facility to New Rochelle. Our team wants to ensure that children have a safe, fun and friendly place to learn this important, life-saving skill and we could not be more thrilled to open our second school and serve more families.”

Families in the community now have access to the school’s renowned proprietary curriculum, The Science of SwimPlay®, which helps to build life skills both in and out of the water using play-based learning in a fun and safe environment. The 9,000 square-foot school features a 28 x 78 ft pool – kept at a comfortable 90 degrees – and a viewing room nearby for families. 


“It was an honor to hear the Graves wanted to grow their Goldfish Swim School portfolio,” shared Chris McCuiston, who co-founded the franchise with his wife Jenny McCuiston. “As our brand continues to expand, it’s more important than ever that we partner with local community leaders who are just as passionate about water safety as we are. Jenny and I are confident that this team will help us continue to bring awareness to the drowning epidemic and ultimately get us one step closer to reducing the number of accidental drownings.”

The brand is seeking qualified, active and engaged individuals who are involved with their community, have a passion for water safety and are hungry to dive into the world of franchising. Today, with 120-plus schools open and more than 130 in development, Goldfish Swim School continues to be on the fast-track for growth. The franchise is seeking partners to develop in the southern and western region of the United States in addition to Canada. Specifically, company executives see substantial growth opportunities in California and Texas where there is strong demand for the brand’s services.

The continued success achieved by the brand has not gone unnoticed as the franchise industry has honored Goldfish with several recent award wins: ranking No. 29 and the top swim school franchise in Entrepreneur Magazine’s 2021 Franchise 500®, named a Top Franchise for 2021 by Franchise Business Review, earning a spot on the 2021 Inc. 5000 Midwest Regionals list, claiming a 2021 Breakout Retailer Award by Chain Store Age and making an appearance on the 2021 Franchise Times Top 400.

Consistently outranking its competition, Goldfish Swim School continues to prove itself as a top-rated and most established swim school franchise in the space. Its ability to go above and beyond to nurture a culture that provides a GOLDEN Experience! is unmatched by its competition. Goldfish Swim School’s core values extend from its members to its franchisees, as the Franchise Office Support team is committed to going above and beyond with every detail. It is this level of best-in-class support that drives prospective franchisees to continuously choose Goldfish.

Goldfish Swim School credits this success to be a collective effort of its dedicated franchisees, loyal team members and exceptional leadership. From passionate co-founders, industry veterans and innovative young minds, Goldfish Swim School’s award-winning leadership team is unmatched.

Goldfish Swim School provides swim lessons and water safety instruction to infants and children ages four months to 12 years, teaching children how to be safer in and around the water. Each school offers swim lessons and programs using a proprietary philosophy, The Science of SwimPlay®, to build life skills both in and out of the water using play-based learning in a fun and safe environment. Each school’s number one focus and main priority is always the same – educating children on water safety while teaching them how to swim and respect the water.

For more information on Goldfish Swim School and its franchise opportunity, please visit https://www.goldfishswimschool.com/franchise-opportunities/ or call 248-801-1850.  

About Goldfish Swim School 

Founded by husband and wife team Chris and Jenny McCuiston, Goldfish Swim School provides swim lessons and water safety instruction to infants and children ages four months to 12 years. Classes are offered by specially trained instructors in a safe, child-friendly and fun environment using their research-based philosophy called The Science of SwimPlay®. Headquartered in Troy, Michigan, Goldfish Swim School was established in Birmingham, Michigan in 2006, and opened its first franchise location in 2009. Recently, the brand was recognized by Entrepreneur in its Franchise 500® ranking, Franchise Times’ Fast & Serious List, and Inc. Magazine’s Top 5000. Goldfish Swim School is currently in the process of expanding franchise opportunities throughout North America, with more than 120 schools open, and an additional 130 in development in more than 30 states and Canada.

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