Discover Strength Announces Expansion Plans in Dallas-Fort Worth Metroplex Following Success in Southlake & The Colony
MINNEAPOLIS – As the consumer demand for quality boutique fitness continues to rise, Discover Strength, a strength training concept built on the principle that busy people don’t have time to waste on exercise that doesn’t work, is targeting the Dallas-Fort Worth metroplex for growth as it continues its expansion nationwide. This decision follows the overwhelming success of its recently opened locations in Southlake and The Colony.
Since launching in The Colony in May and Southlake shortly thereafter, Discover Strength has seen significant demand for its personalized, science-backed fitness approach in the area. The studios have quickly become local favorites, attracting clients who value efficiency, expertise, and proven results.
“At Discover Strength, we’re dedicated to providing efficient, research-based strength training tailored to individual needs,” said Luke Carlson, CEO of Discover Strength. “We’re excited to expand our presence and bring our unique approach to more neighborhoods in the DFW metroplex, offering quality, personalized fitness experiences that meet the needs of each community.”
The expansion will focus on strategically opening additional studios in key DFW locations, making Discover Strength’s signature 30-minute, twice-weekly workouts more accessible to even more residents throughout the metroplex. Each new studio will maintain the company’s high standards, with certified exercise physiologists delivering tailored workouts in a supportive, results-driven environment.
“Our goal is to become the go-to strength training destination across the DFW,” Luke added. “As we expand, we remain dedicated to the same principles that have always driven our success – scientifically validated training protocols, expert guidance, and a commitment to helping our clients achieve their fitness goals efficiently.”
Founded in 2006, Discover Strength set out to bridge the gap between what exercise scientific literature says and the typical consumer practices in the gym. From this research, the brand found an immense disconnect. Every step of the Discover Strength experience is backed by a preponderance of research. The brand’s 30-minute, customized strength workouts are programmed twice per week and supervised by exercise physiologists with 4-year degrees in exercise science, who hold multiple certifications, and read exercise research each week to ensure they stay up to date with the latest research on exercise.
According to the International Journal of Exercise Science, strength training has been linked to multiple positive health benefits including; an increase in lean body mass, an increase in metabolic rate, an increase in bone density, a decreased risk of injury, and building back lost muscle tissue that commonly occurs with aging.
As the brand continues its franchise expansion, it is actively seeking both single and multi-unit franchise partners who want to invest in the growing market of strength training. Discover Strength’s initial franchise fee is $52,000, with an estimated total investment of $463,000-$877,000.
To learn more about the Discover Strength franchise opportunity, please visit https://discoverstrengthfranchise.com/.
###
About Discover Strength
Founded in 2006, Discover Strength is a Minnesota-based strength training studio built on the principle that busy people don’t have time to waste on exercise that doesn’t work. Discover Strength delivers 30-minute strength training workouts, twice per week with exercise physiologists. They help their clients look and feel their best in a fraction of the time. Discover Strength currently has 47 locations (21 open and 26 in development across the country) with more on the way. Learn more at discoverstrengthfranchise.com.