Discover Strength Announces 20th Location and a Successful First Half of 2024
MINNEAPOLIS – Discover Strength, a franchise concept focused on efficient strength training workouts guided by expert trainers with scientific backing, completed the first half of 2024 with remarkable achievements and continued growth. Discover Strength stands out as the leading franchise in Strength Training, boasting over 800,000 completed workouts and unparalleled expertise in the field. Focusing on scale and deep knowledge, it sets the benchmark in strength training franchises. The brand is thrilled to announce several key milestones that underscore the brand’s commitment to helping you look and feel your best in a fraction of the time.
"We’re incredibly proud of the momentum Discover Strength has gained so far in 2024,” said Luke Carlson, Founder and CEO of Discover Strength. “Our commitment to delivering high-quality, evidence-based strength training workouts has resonated with our clients, and we’re thrilled to bring that same experience to new communities nationwide. By staying up-to-date with the latest innovative technology and providing the highest quality support to our franchisees, we anticipate even more exciting success ahead. We look forward to what the rest of 2024 holds”
New Locations and Expansion:
Discovers Strength is thrilled to announce the opening of its 20th location in South Lake, TX. The new location was met with enthusiasm, thanks to the leadership team's incredible efforts, ensuring a smooth development process. Discover Strength makes it easy for landlords to get on board with minimal noise and an easy renovation process.
Since the start of 2024, Discover Strength has secured a half-dozen new agreements, with five more in the queue. This development is crucial as Discover Strength continues to grow and bring its efficient, safe, and effective fitness solutions to more communities. The brand is eyeing further development, with plans to mirror the success of the home market of Minneapolis across the nation. The brand is actively seeking potential franchise owners enthusiastic about introducing the brand to new communities.
Partnerships:
Earlier this year, CEO and Founder, Luke Carlson, was announced as the Vice Chair of the Health & Fitness Association Board of Directors (formally known as IHRSA). His contributions are expected to significantly enhance the board’s strategic initiatives in advocacy, education, and research.
Progress on Discover Strength’s new Lengthened Partials study is ongoing, demonstrating the company's unwavering commitment to leading the movement in evidence-based exercise and growing the strength training body of research. This research is vital in ensuring that Discover Strength workout programs remain at the forefront of scientific advancements, providing the most effective and safe fitness options for its clients.
Continued Success and Future Plans
As Discover Strength looks ahead to the remainder of 2024, the brand is dedicated to delivering exceptional service to its clients. With exciting developments on the horizon, Discover Strength is poised for continued success and growth in 2024 and beyond.
As the brand continues its franchise expansion, it is actively seeking both single and multi-unit franchise partners who want to invest in the growing market of strength training. Discover Strength’s initial franchise fee is $52,000, with an estimated total investment of $ 463-$877,000.
To learn more about the Discover Strength franchise opportunity, please visit https://discoverstrengthfranchise.com/.
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About Discover Strength
Founded in 2006, Discover Strength is a Minnesota-based strength training studio built on the principle that busy people don’t have time to waste on exercise that doesn’t work. Discover Strength delivers 30-minute strength training workouts, twice per week with exercise physiologists. They help their clients look and feel their best in a fraction of the time. Discover Strength currently has 43 locations (18 open and 2 in development across the country) with more on the way. Learn more at discoverstrengthfranchise.com.