CHRISTIAN BROTHERS AUTOMOTIVE HONORS ESSENTIAL WORKERS DURING PARTS DRIVER APPRECIATION MONTH
Houston (July 24, 2024) – Christian Brothers Automotive (CBA), leading automotive repair franchise, is honoring its vital partners in celebration of their second annual Parts Driver Appreciation Month. Throughout July, CBA locations nationwide are expressing their gratitude by participating in special activities and events designed to recognize the hard work and dedication of these extended team members.
“Our Parts Drivers are the backbone of our operations, ensuring timely delivery of parts and enabling us to complete repairs for guests efficiently,” said Donnie Carr, President and CEO, Christian Brothers Automotive. “We wouldn’t be able to function as a business without them, so this is a small way we can thank them.”
To help jumpstart the celebration, CBA’s most recent Joy Box – a quarterly initiative brought to fruition by Carr – was filled with fun and thoughtful Parts Driver Appreciation Month supplies and sent to each franchise location. The box included blank thank you notes, goody bags, banners, free oil change vouchers, and other items for franchise owners to show drivers just how much they are valued. Franchisees were encouraged to add personal touches to their tributes, ranging from customized buffets of smoked meats to bespoke t-shirts and fun-filled snack bags. The goal was to show those who work behind the scenes how much the company appreciates their efforts, and many franchisees have already expressed their enthusiasm for the initiative.
“{Our Team} had a blast putting some joy on our Parts Drivers,” said Cal Pascanu, Franchise Owner, Christian Brothers Automotive Peoria-Thunderbird and Surprise. “By far one of the best initiatives lately.”
Mike Brown, Franchise Owner, Christian Brothers Automotive Forney, added, “The drivers absolutely love them! It's hard to hear that they don't often receive any recognition.”
Founded in Mission Bend, Texas in 1982, Christian Brothers Automotive has redefined the auto care experience. Ranked #1 by J.D. Power for Customer Satisfaction among Aftermarket Full-Service Maintenance and Repair Providers five times in a row*, the brand’s priority is to create a positive experience for every guest. From oil changes to complex engine diagnostics, Christian Brothers Automotive adheres to the principle, “Love your neighbor as yourself,” and showcases this commitment through its people-first approach to car care.
For more information, please visit cbac.com. Follow us on Facebook for the latest news and trends.
About Christian Brothers Automotive Corporation
Dedicated to its brand mission “To love your neighbor as yourself,” Christian Brothers Automotive has firmly planted its roots in faith and honesty, which have set it apart in the auto services and repair industry. Standing out from the competition, Christian Brothers Automotive ranked #1 in Customer Satisfaction among Aftermarket Full-Service Maintenance and Repair Providers by J.D. Power five times in a row.*
With its guiding principles instilled from the very first location in 1982, Christian Brothers Automotive has successfully expanded to more than 290 locations across 30 states. The Houston-based company delivers a variety of professional auto-care experiences including upkeep, maintenance, and repair.
*Christian Brothers received the highest score for aftermarket full-service maintenance and repair in the J.D. Power 2019, 2021-2024 Aftermarket Service Index (ASI) Satisfaction Studies of customer satisfaction with automotive aftermarket service providers. Visit jdpower.com/awards.
# # #