Budget Blinds Wins Distinguished Franchise Update Media 2024 Innovation Award
Irvine, Calif. (June 25, 2024) — Home Franchise Concepts, a subsidiary of JM Family Enterprises, announced today that its Budget Blinds brand was recognized by Franchise Update Media for the Best Digital Campaign. Budget Blinds was recognized for an outstanding paid social campaign on TikTok at the Franchise Customer Experience Conference in Atlanta, GA.
Unlike businesses with direct access to real customers and ongoing jobs, Budget Blinds’ opportunities for creating deeply relatable content were limited, which often meant the content the brand typically produced leaned toward high-production brand shoots, lacking the authenticity and personal touch that resonates with modern audiences. The brand solved for this at national and local levels by actually utilizing the tools they had available at the high-production shoots to capture content centered around real customer experiences, focusing on niche problems and infusing it with a personal touch.
“It is great to see Budget Blinds recognized for our strategic work in digital campaigns this year. With the landscape of paid social content changing to more authentic content, our team was able to face this challenge and adapt our strategy to fit the evolving demands of consumers through creating unique TikTok-style authentic paid content that was not only relatable, but exceeded performance expectations,” said Alexandria Moore, Director of Media & Vendor Relations at Home Franchise Concepts. “This campaign is a great example of the impactful and memorable work our marketing team accomplishes with our franchisees in mind. It is our goal to continue to keep innovation and customer experience top of mind.”
The impact of this success extends beyond mere numbers. For the Budget Blinds’ franchisee network, this campaign showcased the power of adapting to evolving consumer preferences and leveraging limited resources creatively. It not only boosted brand visibility but also translated into increased business leads and revenue, driving growth for franchisees.
Franchise Update Media conducted its 6th annual Franchise Innovation Awards contest this spring. The goal of the awards is to identify and recognize the franchisors creating and implementing the most original and successful innovative strategies and tactics to build their brand.
A jury of judges evaluated the innovation, objectives, and results of more than 150 entrants. Franchise innovators, game-changers, and disruptors competed in four categories: Marketing & Branding, Products & Services, Operations, and Human Resources. Twenty-two winners were chosen from among the four categories. Winners will be profiled in Franchise Update magazine.
The Best Digital Campaign within the Marketing & Branding category evaluated successful brands that continually found new ways to grow consumer awareness, engagement, and loyalty.
To learn more about Home Franchise Concepts and franchise development opportunities, visit https://www.homefranchiseconcepts.com/.
About Budget Blinds
Budget Blinds® is the largest window covering franchise in North America, offering custom blinds, shutters, shades, drapery, and more for residential and commercial consumers in more than 10,000 communities in the U.S., Canada and Mexico. Budget Blinds' over 900 business owners, and 1,400 locations, have dressed more than 25 million windows since the brand's founding in 1992. Budget Blinds is part of the Home Franchise Concepts family of home improvement goods and services brands.
About Home Franchise Concepts
Home Franchise Concepts® , is one of the world's largest franchising systems in the home improvement goods and services space, among the world's largest franchise businesses and a recognized leader in franchisee-franchisor relationships. Home Franchise Concepts’ brands including Budget Blinds®, The Tailored Closet®, PremierGarage®, Concrete Craft®, AdvantaClean®, Lightspeed Restoration™, Kitchen Tune-Up®, Bath Tune-Up®, Two Maids® and Aussie Pet Mobile®, are supported by more than 2,600 franchise territories in the U.S., and Canada. For information on franchise opportunities, please visit homefranciseconcepts.com.
About JM Family Enterprises
JM Family Enterprises, Inc. was founded by automotive legend, Jim Moran in 1968. It is a privately held company with $18 billion in revenue and more than 5,000 associates. Rooted in automotive and united in its strong culture and core values, JM Family is in the business of helping other businesses succeed. As a long-term partner, it is invested in its companies, associates and its communities. Driven by exceptional performance, current subsidiaries are in the automotive, financial services, franchising and specialty distribution industries. Its family of companies includes: Southeast Toyota Distributors, JM&A Group, World Omni Financial Corp. (dba Southeast Toyota Finance), JM Lexus, Home Franchise Concepts, Futura Title & Escrow and Rollease Acmeda. Interact with JM Family on Facebook, Twitter, Instagram and LinkedIn.
About Franchise Update Media
Franchise Update Media has been a leader in the franchising space for more than 30 years. Founded in 1988, the company produces online franchise opportunity and educational websites, two quarterly print magazines, six newsletters, four annual conferences, independent research, and books, entirely focused on franchising. Targeting franchise audiences online, in print, and in person, Franchise Update Media delivers a unique combination of educational and lead generation sources to help franchisors, multi-unit franchisees, opportunity seekers, and suppliers achieve their growth objectives. For more information, visit franchising.com.