Big Chicken and Thanx Partner to Give Tech Stack a BIG Boost with Launch of New Loyalty Program

LAS VEGAS – Can You Dig It? Big Chicken is scoring BIG with its guests through the launch of its cutting-edge rewards program, created in partnership with Thanx, the leading loyalty and guest engagement platform for restaurants. 

Coined “Big Chicken Rewards,” the star-powered fast casual chicken concept’s new loyalty program will utilize Thanx’s proprietary credit card integration, creating a data-driven, frictionless, and personalized user experience where guests earn redeemable points in the form of Bok Bucks with every purchase. Throughout March, guests who sign up online or through the Big Chicken app will earn 200 bonus Bok Bucks that can be redeemed for a variety of exclusive offers and VIP experiences that embody the brand’s core value of BIG fun.

“Creating true loyalty ultimately comes down to understanding what people value most,” said Josh Halpern, CEO of Big Chicken. “Our number one goal is to drive BIG fun for our guests, so we set out to create a loyalty program that not only focuses on exclusive deals but also allows them to redeem their points for experiences that resonate with their individual desires. We found a perfect partner in Thanx, and together we built this program to be unlike any other in the QSR space.” 

In addition to this month’s bonus rewards, guests can look forward to receiving special offers throughout the year and on birthdays. Thanx will also continue to play an essential role in creating personalized experiences unique to Big Chicken’s loyalty members. The platform’s ability to test and track its campaigns through to the purchase point will empower the fast casual chicken chain to make data-driven decisions, evolving its messaging and automation in real time.  

“Thanx is thrilled to partner with this star-backed brand. As the concept expands, Big Chicken can now leverage our customizable tools, simplifying the process of personalizing each loyalty member experience, mirroring the brand's commitment to individualized service,” said Zach Goldstein, CEO and Founder of Thanx. 

With 350-plus locations in development nationwide for the brand, Big Chicken currently has locations open in Las Vegas; Los Angeles; Seattle; Houston; Tannersville, Pennsylvania; Fayetteville, Arkansas; Clio, Michigan; Carson City, Nevada; Gilbert, Arizona; Rosemont, Illinois and in the Dayton, Ohio region, as well as in Seattle’s Climate Pledge Arena, metro-New York’s UBS Arena, The Comcast Center in Philadelphia, The Moody Center in Austin, ASU’s Mullett Arena, Palm Springs’ Acrisure Arena, St. Louis’s Busch Stadium, Arizona’s Footprint Center, Kansas City International Airport and on four Carnival Cruise ships.

To sign up for Big Chicken Rewards, download the Big Chicken app or visit www.bigchicken/rewards. For more information on Big Chicken, visit www.bigchicken.com. 

About Big Chicken

Founded in 2018, Big Chicken is backed by a dream team of partners; JRS Hospitality, an accomplished Las Vegas-based ownership group; Authentic Brands Group, a multi-national, multi-billion-dollar brand development, marketing and entertainment company; and Hall of Fame basketball star Shaquille O’Neal. Big Chicken fuses O’Neal’s home-cooked childhood favorites with today’s trending flavors. From crispy chicken sandwiches and tenders to Cheez-It® crusted mac n’ cheese and hand-crafted ice cream shakes, each menu item tells a story all while offering guests an inside look into the life and personality of Shaquille O’Neal. With 17 traditional locations currently open and several in the development pipeline, Big Chicken is prepped to begin U.S. and international expansion through franchising.

To learn more about Big Chicken, visit www.bigchicken.com.

About Shaquille O’Neal

Shaquille O’Neal is one of the world’s most successful athlete-turned-businessmen, whose accomplishments both on and off the court have translated into a highly sought-after consumer brand. As an entrepreneur, sports analyst, DJ, restaurateur, and brand ambassador, Shaquille O’Neal’s signature “Business of Fun” mantra resonates throughout each of his countless endeavors.

The 15-time NBA All-Star’s unprecedented athletic career spanned nearly two decades and earned him countless awards and honors, including NBA Most Valuable Player, NBA Rookie of the Year, four NBA Championships and a First Ballot NBA Hall of Famer.  Currently, O’Neal is an analyst on TNT’s Emmy Award-winning “Inside the NBA.”

O'Neal, who has a PhD in Leadership and Education, established The Shaquille O’Neal Foundation which provides resources for underserved youth. He also gives back through a number of annual philanthropic programs including Shaq to School, Shaqsgiving, and Shaq a Claus.

The launch of his Las Vegas eatery Big Chicken has further elevated Shaquille’s status as he has positioned himself as a successful restaurateur. The brand currently has sites open in Las Vegas, Glendale, CA, two Carnival Cruise Ships (Mardi Gras and Radiance), Climate Pledge Arena in Seattle, UBS Arena in New York with many more locations under development.

Follow Shaquille O’Neal on TikTok, Facebook, Twitter and Instagram.

About Authentic Brands Group

Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 40 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Its brands have an expansive retail footprint, including more than 9,100-plus freestanding stores and shop-in-shops in more than 150 countries and generate approximately $24 billion in global annual retail sales. 

Authentic is committed to transforming brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. Authentic’s brand portfolio includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Eddie Bauer®, Spyder®, Volcom®, Airwalk®, Nautica®, Izod®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hervé Léger®, Frye®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Jones New York®, Tretorn®, Prince®, Van Heusen®, Arrow®, Hickey Freeman®, Hart Schaffner Marx® and Thomasville®.

For more information, visit authentic.com.

Follow Authentic on LinkedIn, Instagram and Twitter.

About Thanx

Thanx, Inc. (www.thanx.com) is the leading loyalty and guest engagement platform for restaurants. Thanx helps brands grow customer lifetime value with easy-to-use lifecycle marketing campaigns and automations, focusing customer loyalty tools on access, status, and personalization over rote discounts. Thanx’s proprietary credit card tokenization technology drastically increases the volume and accuracy of purchase data which sits at the core of our CRM and marketing automation suite of tools. Thanx was founded in 2011 and is headquartered in San Francisco, CA.