America’s Swimming Pool Company Makes a Splash in New Markets, Including First Location in Minnesota

MACON, Ga. (April 22, 2024) – America's Swimming Pool Company (ASP), the nation’s leading swimming pool service franchise, announced today the opening of six new locations in the first three months of the year, including the first ASP in Minnesota. The brand also signed franchise development agreements with three new owners who will bring ASP to multiple new territories throughout the Southeast. This growth comes on the heels of a busy 2023 for the company, which included agreements for 38 additional territories and the launch of a Construction Division.

“The past year was filled with new opportunities for America’s Swimming Pool Company to further establish its leadership position in the pool service industry and recognize the growth and success of our dedicated franchise network, which is the heart and soul of our company,” said Jimmie Meece, brand president of America’s Swimming Pool Company. “As the second quarter of 2024 gets underway, we are celebrating the collaboration and new initiatives behind our ever-growing footprint, as well as the continued opportunities we have to foster the culture of support and knowledge-sharing that defines us into this year and beyond.”

The six America’s Swimming Pool Company locations that debuted in Q1 include:

• ASP of Minneapolis – owned and operated by John Matthews and Gino Hoffman. This is the first ASP in Minnesota.
• ASP of Santa Rosa County, Florida – owned and operated by Greg and Lora Ennis
• ASP of South Shore, Florida – owned and operated by Travis and Amy Larson
• ASP of Little Rock, Arkansas – owned and operated by Richard and Jana Griffiths
• ASP of North Indianapolis, Indiana – owned and operated by Sandy and Ellen McNutt
• ASP of Inner Banks, North Carolina – owned and operated by Savannah and Eric Slade

These new owners completed Pool School training in January, February, and March. A two-week intensive course at company headquarters in Macon, Pool School features hands-on training in service, repair techniques and renovation as well as an introduction to operational systems and strategies to use in building business. It takes place on a 20,000-square-foot training campus with 12 fully functional display pools, a classroom and three outdoor swimming pools. Additionally, there is a warehouse with equipment and product representative of key swimming pool manufacturers and distributors in the industry.

ASP also recently made two strategic hires to support its new Construction Division launched in 2023, adding John Baldschun and John Hutchinson to the team as business coaches. Both men are longtime franchise owners and former ASP Franchisee of the Year award recipients. They will share their expertise with the system and assist Director of Training Shaun Hurley in continuing to expand the pool builder program. Recent developments include a partnership with Heritage Pool Supply and Latham Pools to offer ASP builders an exclusive fiberglass pool line and training in fiberglass installation.   

Since its inception in 2002, ASP has continued to set a higher standard of performance and stability within the industry. The company has since cemented itself as the largest and most trusted swimming pool service in the country, with over 360 franchise units sprawling across 26 states. Swimming pool owners nationwide trust ASP for its affordable, reliable, and knowledgeable service—including maintenance, inspections, repairs, renovations, and construction. To learn more about owning a pool franchise, visit https://www.aspfranchising.com/

About America’s Swimming Pool Company

ASP is the largest swimming pool cleaning, repair, and renovation franchise system in the nation. Founded in 2002 by Stewart C. Vernon, the company is based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers 26 states across the nation. For more information on ASP’s swimming pool franchise opportunities, click here. For more information on ASP – America’s Swimming Pool Company, visit the website or find us on Facebook @asppoolco.

About Authority Brands  

Headquartered in Columbia, Maryland, Authority Brands' companies include 16 leading home service franchise brands: America's Swimming Pool Company, Benjamin Franklin Plumbing, The Cleaning Authority, Color World Painting, DoodyCalls, DRYmedic Restoration Services, Homewatch CareGivers, The Junkluggers, Lawn Squad, Mister Sparky, Monster Tree Service, Mosquito Squad, One Hour Heating & Air Conditioning, Screenmobile, STOP Restoration, and Woofie’s. Together, these brands provide home services through more than 2,000 territories operated by more than 1,000 franchise owners. Authority Brands is dedicated to supporting individual franchise owner growth by providing strong marketing, technology, and operational support. See www.authoritybrands.com for more information. 

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