Marketing Track Agenda - IFA 2023 Annual Convention
We want you at the most important franchising event of the year – the IFA’s 2023 Annual Convention.
With over 50 compelling sessions and countless networking opportunities, figuring out your daily game plan can quickly become overwhelming. And you’re probably thinking…what’s in it for me?
As a marketing and innovation professional, this recommended schedule is a great place to get started with determining how to spend your time and get the most value out of your investment in joining us this February.
7:30 AM – 5:00 PM Registration Desk Open
9:00 AM - 5:00 PM Concurrent CFE Special Sessions
Whether you're a new CFE Candidate or a current CFE working towards recertification, CFE Special Sessions give you the opportunity to gain hundreds of CFE Education Credits in a short period of time. During the two-day Special Sessions, you're in store for a wealth of knowledge through engaging courses. Want to learn more about becoming a Certified Franchise Executive, the industry gold standard? Click here.
7:00 AM – 7:30 PM Registration Desk Open
9:00 AM - 5:00 PM Concurrent CFE Special Sessions
Whether you're a new CFE Candidate or a current CFE working towards recertification, CFE Special Sessions give you the opportunity to gain hundreds of CFE Education Credits in a short period of time. During the two-day Special Sessions, you're in store for a wealth of knowledge through engaging courses. Want to learn more about becoming a Certified Franchise Executive, the industry gold standard? Click here.
11:30 AM - 3:45 PM Annual Leadership Conference
Leadership Evolution: Adopting a state of mind to rethink, reinvent and stay relevant
This conference will focus on your commitment to continuous growth. Learn how to accelerate climates of innovative learning and development within service to your stakeholders, community, and business. Additional fee applies.
4:45 PM – 6:00 PM New Member & First-Time Attendee Briefing and Reception (Sponsored by Benetrends)
6:00 PM – 7:30 PM 2023 Opening Reception
Join us and Cheers! as we kick off the start of IFA’s 2023 Convention with a bang! Don’t miss this first opportunity to network with your peers.
7:00 PM – 9:00 PM New Member & First-Time Attendee Dine Arounds with Board Members
Need help taking the first step in forging new business relationships? New this year, IFA will be creating 2 small groups of 10 to dine at a nearby restaurant. Get a taste of Las Vegas while creating bonds with your fellow attendees. Open to New IFA Members or First-Time Convention Attendees Only. Additional fee applies.
6:00 AM – 6:00 PM Registration Desk Open
6:30 AM - 7:45 AM Prayer Breakfast
A non-denominational event, the Prayer Breakfast is a great way to start the day with music, reflection, inspirational speakers and food for both body and mind. Additional signup required.
7:45 AM - 10:15 AM Emerging Franchisor Bootcamp
The 2023 Emerging Franchisor Bootcamp is designed to provide practical value and networking that kick starts your learning. Participants once again will learn from the best in franchising through an opening presentation featuring David Barr, Chairman, PMTD Restaurants LLC; Managing Director & Partner, Franworth, followed by the centerpiece of the Bootcamp - peer and mentor input to solve business issues emerging franchisor attendees bring to the table. This input not only guides participants towards overcoming their discussed business issue but also helps them more effectively choose Convention sessions and events that will further help them solve important issues. The lineup of mentors includes a “who’s who” in franchising, and this access lasts long after the 2023 IFA Convention. This is an opportunity to connect with road-tested leaders who have been in your shoes and can help you navigate business issues and resources available to you. This isn’t a show up and just listen kind of session. In order to maximize the value and experience at this Bootcamp, participants are expected to come prepared to share their issue, discuss others, and problem-solve together. Additional fee applies.
10:30 AM - 12:30 AM Opening General Session
11:30 AM – 1:30 PM Networking Lunch with Exhibitors (Community Service Project Begins)
1:45 PM – 2:45 PM Education Concurrent Breakout Sessions
We recommend you attend the below educational session during this time.
Real-Life Wins: 6 Franchise Brands Share Their Biggest Marketing Wins
With more than decades of experience on one panel, attendees will take away best practices to create their own “win” in their brand. From defining a strategy to outlining a solid plan, learn from marketing leaders on how they were able to innovate their brand’s omni-channel experience, redefine customer communication to drive business and create awareness, as well as implement internal efficiencies through tools that set their teams up for success.
2:45 PM – 3:00 PM Beverage Break in Registration Lounge
3:00 PM – 4:30 PM Thought Leadership Roundtables
(Two 40-minute rounds, same facilitator and topic each round)
5:30 PM – 6:30 PM CFE Celebration with 2023 Graduates
Whether you are a current CFE or celebrating your graduation this year, join us to network with others who have achieved the designation and toast to those who have just completed! Open to all current CFEs and the graduating classes of 2022 & 2023 only.
6:30 PM – 7:30 PM Veterans' Reception (Hosted by IFA Foundations, Sponsored by SportClips)
7:00 AM – 6:30 PM Registration Desk Open
8:00 AM – 9:00 AM Continental Breakfast with Exhibitors (Community Service project continues)
9:00 AM – 10:00 AM Education Concurrent Breakout Sessions
There is not a scheduled session for your track at this time, we recommend you select a session from one of the other tracks.
10:30 AM – 12:00 PM Thought Leadership Roundtables
(Two 40-minute rounds, same facilitator and topic each round)
12:00 PM - 1:30 PM Networking Lunch with Exhibitors
1:30 PM – 2:30 PM Education Concurrent Breakout Sessions
We recommend you attend the below educational session during this time.
What's Next in Digital?
For the Marketeers, this session is designed to showcase some of these new things to inspire thought and brainstorm among attendees.
2:30 PM - 2:45 PM Afternoon Beverage Break
2:45 PM - 4:15 PM General Session
4:15 PM - 6:15 PM IFA Exhibit Hall Block Party
5:30 PM - 6:30 PM Franchisee of the Year Celebration
9:00 PM - 12:00 AM IFA Unplugged
8:00 AM – 11:30 AM Registration Desk Open
9:00 AM – 10:00 AM Education Concurrent Breakout Sessions
We recommend you attend the below educational session during this time.
All for One, But Not One (Marketing Plan) for All
The franchise industry is known for the many business concepts branded to meet the increasing wants and needs of today's consumers. But when it comes to the development and execution of a marketing plan, there is no one-size-fits-all approach! Luckily, the franchise industry is also known for something else...sharing! Join us as we spotlight three brands in different sectors of franchising, at different sizes and vintages, with different budgets, and with different takes on what it takes to start, evolve, and grow a franchise with an integrated marketing plan. Come for the lively discussion and innovative approaches; stay for the best practices and Q&A!
10:00 AM - 10:30 AM Morning Break
10:30 AM - 12:00 PM Closing General Session
12:00 PM Conference Officially Adjourns
Want to see all educational sessions and events that IFA’s Annual Convention has to offer?
Questions? Call 202-662-0763 or email [email protected].