Franchise Industry Research

Market Research for Small Business -- Stay informed and gain critical insights from IFA’s curated franchise industry research reports.

Choose from a list of topics and deepen your knowledge and outlook of the franchise industry. Identify market opportunities, and leverage data from industry research reports, business outlook assessments, and market research for small business, to reduce risk, to raise your competitive edge, and to stay poised and prepared for success.

Industry Research

Paychex | IHS Markit Small Business Employment Watch

Small Business Jobs Index Increases Slightly Driven by Gains in the Northeast and the Construction Industry

September 30, 2020

Franchise Economy

Archived Research Reports

Full list of archived IFA research reports.

June 12, 2019

Franchise Economy

With research conducted by PwC, and polling data powered by Morning Consult, IFA launched Franchise Economy to educate policymakers and the public on the economic benefits of franchising across America. From national-level data to the smallest Congressional districts on the map, you can view the economics of franchising, including the number of establishments, jobs supported, payroll, output, and GDP in your own community.

April 10, 2019

Franchise Economy

Franchise Business Ownership; Minority and Gender Groups

Franchised Business Ownership by Minority and Gender Groups

April 05, 2019

Franchise Economy

The Economic Impact of Franchised Businesses: Volume IV, 2016

This is a study of the economic activity generated by and because of franchisors and franchisees who are engaged in business format franchising and product distribution franchising.

January 01, 2017

Franchise Economy