Tamra Kennedy: From Secretary to Multi-Unit Franchisee

March 24, 2017

Taco John’s franchisee Tamra Kennedy started out as a secretary at a local fast-food restaurant and worked her way up to owning multiple units. Set to join the ranks of the IFA Board of Directors in 2018, Kennedy has become an outspoken proponent of franchising.

By Andrew Parker

For Tamra Kennedy, the desire to succeed through hard work and a clearly defined set of values is at the core of what she teaches to her employees at Twin City Taco John’s, a nine-location multi-unit franchise of Taco John’s, the Cheyenne, Wyo.-based Mexican fast food-chain with more than 380 restaurants in 27 states.

Kennedy started as a secretary making $4.05 an hour working for a franchisee of Burger King and Taco John’s. “My job was to open the mail and collect paperwork from the restaurant, bundle it up and send it to the accountant,” she recalls. As her experience with numbers and data began to accumulate, Kennedy took the initiative to help track restaurant metrics to improve operations. After 17 years and a series of hands-on training courses — including spending a year as part of the night crew to learn the operations side of the business to supplement her knowledge of the administrative side — Kennedy had the opportunity to buy the restaurant from the owner. She currently owns and operates nine locations, primarily in rural areas across Minnesota and Iowa.

Giving Back

Community service is a core element of the values system at Twin City Taco John’s. The organization has been involved with numerous outreach programs, including Toys for Tots in the Twin Cities (which involves giving a free taco to anyone who brings in a toy); Second Harvest Heartland, a food bank in Minneapolis; and several community-based local events, festivals and parades. Kennedy’s group also partners with local schools to provide books and meals.

The culture of giving back starts Day One, Kennedy says. “Actually, it starts before that as they begin filling out the paperwork. It’s important to all of us that those values are front and center. Before they ever touch a taco, we talk about who we are, not just what we do. They are going to be exposed to those core values.” An honest day’s work anywhere has value, Kennedy continues.

“We say our family feeds friends. It’s what we do every day. Our neighbors live and work in this neighborhood. Our employees live here. We know the names of our customers and what their favorite things are,” she explains.

Kennedy’s favorite part of the restaurant business is “teaching young people how to become good employees and good teammates.” For some of them, she says, “this is the first time they’ve been on a team that they didn’t pick.” School can be challenging and home can be challenging, so Kennedy strives to establish work as a place where others are doing the same thing for the same reason. “A lot of my managers joined when they were 14 or 15, and now they’re in their 30s or 40s. There are managers and chefs that started out as team members. They stay because they found a way to make it a home.”

Kennedy’s involvement goes beyond her local community, as she has gotten more active with IFA efforts in recent years, working with the Franchise Relations Committee, participating in the mentorship program, and set to join the IFA Board of Directors in 2018. She admires the “amazing brain power” available throughout IFA’s network of members and praises how many within the industry are always eager to lend a helping hand.

Read the rest of the story: www.atourfranchise.org.

Twin City Taco John’s Core Values

Strong Minds. Willing Hearts.
Pedal Down PACE with Focus.
Teach and Learn.
Results through Spirited Competition.
Honor: Family-Company-Customer
Respect for Our Product.

Andrew Parker is Editor-in-Chief of Franchising World and Senior Manager of Publishing for the International Franchise Association.