| Page 17 | International Franchise Association

Franchise Resources | Franchise & Small Business News

IFA’s information hub provides resources designed to keep you informed on the latest franchise thought leadership.

Choose from a list of topics. Select curated content that explores what’s important to the franchise community - franchise and small business news, small business trends, advice from franchise experts, valuable insight and resources from IFA Toolkits, and engaging articles from IFA’s franchise magazine Franchising World.

Information Hub

Customer Satisfaction Processes: Surveys and Reputation Management

Today, marketing technology tools offer the most effective ways to manage your brand’s reputation both nationally and at the local franchise level. If you’re not using a marketing technology tool, online reputation management can easily demand lots of time.

Operations & Training

Five Ways Franchisees Can Increase Their Profitability

Demonstrating your value to a community by discussing industry-specific topics provides potential customers a sense of security when they seek out your business or products.

Operations & Training

The Benevolent Business Leader: The New Look of Today’s Future Franchisees

This is a feel-good story about the emergence of the “benevolent business leader” and social entrepreneurship, a fast-growing movement that is showing up for brands with a mission, to not only find the opportunity for growth, but also those seeking to fill a charitable-shaped hole that completes their story.

Operations & Training

Redesign Your Site Selection Process to Expedite Finding and Closing New Sites

How making changes over time can maximize efficiencies and brand development without shocking the entire system.

Operations & Training

FRANCHISE COMPLIANCE: A Light at the End of the Tunnel

Compliance issues in a franchise system tend to have a snowball effect — it can start with something fairly minor like not attending convention, but it doesn’t take long before the infractions get bigger. And, if the franchisor looks the other way, eventually it will be enforcing only compliance on royalty payments.

Operations & Training

GAINING TRACTION: 5 Steps to Drive Franchise Performance and Profitability

Having a strong culture of transparency is critical for the long-term success of your franchisees and your system as a whole. Franchisees can easily get distracted as their business grows, which will ultimately stall their growth. Being 100 percent transparent as an organization will keep you and your franchisees laser-focused on things that really matter. Here’s how.

Operations & Training