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Franchise Resources | Franchise & Small Business News

IFA’s information hub provides resources designed to keep you informed on the latest franchise thought leadership.

Choose from a list of topics. Select curated content that explores what’s important to the franchise community - franchise and small business news, small business trends, advice from franchise experts, valuable insight and resources from IFA Toolkits, and engaging articles from IFA’s franchise magazine Franchising World.

Information Hub

How to Structure Your Marketing Department in an Emerging Brand

There are a lot of opinions when it comes to how to build your how to build your marketing team from the ground up as an emerging franchise.

Marketing

Why Exhibit?

More information about exhibiting.

Marketing

How to Encourage Franchisees to Engage in Marketing Campaigns on Social Media

The lockdown changed the way people interact with each other and the way businesses interact with customers. Daily communications with clients and buyers online have become the new normal.

Marketing

The Evolving State of Franchise Marketing: Three Pillars to Live By — Part 3

In part one of this series, we dove into the importance of identifying, communicating, and living a brand soul and ethos — the warm, beating heart of your franchise. Part two delved into the nitty-gritty of deploying technology to drive efficient marketing execution at scale — the equivalent of your marketing organization’s central nervous system.

Marketing

How to Text With Customers Effectively

More and more businesses are embracing texting as a customer communication channel, especially as COVID-19 continues to necessitate a "new normal.”

Marketing

The Evolving State of Franchise Marketing: Three Pillars to Live By

Pillar #2: Marketing Technology — Artificial Intelligence, Real Outcomes

Marketing