A brand audit is exactly what it sounds like, a meticulous study of your franchise’s current position in the market and customers’ minds. An effective audit will:

Establish the brand’s performance compared to its arch nemeses (cough, competitors)
Determine strengths/weaknesses and opportunities for growth
Align your franchise’s strategies with customer expectations

IFA's 2022 Marketing, Development, and Technology Toolkit.

At Benjamin Franklin Plumbing, we pride ourselves on the fact that many of our franchises remain active in their communities and committed to helping those in need. We’ve had franchises sponsor college scholarships for students, collect holiday gifts for children through the Toys for Tots program, and raise money for nonprofit organizations including the Susan G. Komen foundation.

SpeedPro is a leading expert in vehicle wraps and branded materials, with installers servicing anywhere in the U.S. Custom branded online ordering is available and discounts are afforded to franchise partners. SpeedPro also provides environmental graphics, signs, grand opening kits and more.

Franchising is by far one of the greatest industries to work in and we are fortunate to be able to serve so many diverse groups. Managing and balancing the needs of three important customer groups requires strong planning, management, and measurement to be successful. Let us dive into these three groups to get a better understanding and chart a course for customer satisfaction for each group.

The advancements and achievements of the franchise industry do not exist without strong marketing. Leaders at the forefront of franchise marketing play a significant role in helping brands establish core pillars of their identity, increase consumer awareness and drive growth both in terms of sales and franchise units. Shana Krisan, Vice President of Marketing at Goldfish Swim School, and her marketing team have done just that.