When it comes to an advertising trend that is catching the attention of CMOs everywhere, influencer marketing is at the top of the list.

What you need to know about making data work for you — and why it matters.

Many joke that SEO can often seem like it stands for “Something Everyone Overlooks.” As marketers, it feels like we’re always chasing endless Google algorithm updates. And if we fail to do so, we risk our content not being visible to our intended audience.


Once you have a well-optimized website with relevant keywords sprinkled seamlessly throughout the content, you’ll start to see improved traffic over time, and in the end, more customers. Let’s break down the basics of SEO and how franchise brands can optimize their websites.

The 2022 digital archives for IFA's Toolkits.

In 2021, the retail locations of Authority Brands three Trades Brands (One Hour Heating & Air Conditioning, Benjamin Franklin Plumbing, and Mister Sparky Electric) had their sights set high on growth. The goal? Double their business in three years.

With a looming recession and imminent global pressures, 2023 is shaping up to be a year like no other for franchise development marketing. Here are three things you may not be thinking about when planning your 2023 franchise lead generation strategy.