Franchise Resources | Franchise & Small Business News

IFA’s information hub provides resources designed to keep you informed on the latest franchise thought leadership.

Choose from a list of topics. Select curated content that explores what’s important to the franchise community - franchise and small business news, small business trends, advice from franchise experts, valuable insight and resources from IFA Toolkits, and engaging articles from IFA’s franchise magazine Franchising World.

Information Hub

Drive Franchise Development Through LinkedIn Social Selling

Social selling begins and ends with listening. As technology has advanced, social media has become a mainstream form of communication and education. Franchise candidates are educating themselves much earlier in the decision process than in years past, no doubt in part because information has become so accessible through the Internet.
Marketing

Using Social Media to Promote Franchise Development

Social media for business generation is not “one size fits all.” It is not the silver bullet, cure-all or magic elixir. It is, nevertheless, imperative to the livelihood of franchise brands. Social media is every brand’s voice, its microphone and an extension of its customer service arm. How can social media promote franchise development?
Marketing

Are you staying connected?

An easy flow of information makes it possible for you to get insights from your peers on specific areas of interests to you about your franchise business on the device of your choice. It’s simple to share your views with other franchise industry colleagues using FranSocial on issues affecting your business.
Marketing