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Franchise Resources | Franchise & Small Business News

IFA’s information hub provides resources designed to keep you informed on the latest franchise thought leadership.

Choose from a list of topics. Select curated content that explores what’s important to the franchise community - franchise and small business news, small business trends, advice from franchise experts, valuable insight and resources from IFA Toolkits, and engaging articles from IFA’s franchise magazine Franchising World.

Information Hub

The Role of Video in Franchise Development Digital Marketing

Even amid all other media disruptors today, video stands alone in its ability to connect with franchisee candidates. To drive this point home, according to Forbes, 59 percent of executives would rather watch video than read text.

Marketing

Podcasting as Content Marketing

Many brands are implementing content marketing as a way to generate new leads and customers. Cold calling is being replaced with leveraging the consumption of content and engaging prospective customers earlier in their buying process.

Marketing

LEVERAGING Your Digital Content Marketing to Nurture Your Leads

Stop the pushy sales lingo and let your branded digital content carry the conversation. Every qualified franchise lead needs a warm embrace, to be coddled, nourished and ultimately nurtured to close the deal.

Marketing

Location, Location, Location: Can Your Customers Find Their Local Franchisees?

Google to the Franchise Community: Planning, implementing and tracking an effective online strategy can be difficult, but solutions are available.

Marketing

Trends in Text and Email Marketing

Franchise organizations have been using email and text messages for years as part of the marketing mix. Text — both short message service or SMS and multimedia messaging service or MMS — and email are still incredibly effective, but as technology and the regulatory environment continue to change, it’s always wise to review best practices.

Marketing

Keeping Attendees Engaged During Your Franchise Convention

The keys to great franchisee engagement are clear — address their questions, provide ample opportunity for significant peertopeer discussions, as well as access to system management.

Marketing