| Page 21 | International Franchise Association

Franchise Resources | Franchise & Small Business News

IFA’s information hub provides resources designed to keep you informed on the latest franchise thought leadership.

Choose from a list of topics. Select curated content that explores what’s important to the franchise community - franchise and small business news, small business trends, advice from franchise experts, valuable insight and resources from IFA Toolkits, and engaging articles from IFA’s franchise magazine Franchising World.

Information Hub

Debunking Common Mobile Marketing Myths

Consumers are increasingly turning to the convenience of mobile browsing and buying.

Marketing

Golden Rules for Integrating Local and Digital Marketing

The best strategy includes digital, mobile and traditional options that capture customers’ attention in multiple places and drive them to your door.

Marketing

The Digital Edge: How Websites, Social Media and Email Marketing Can Boost Your Bottom Line

To succeed and grow your business, stay abreast of emerging technology and tailor your marketing to consumers at the right time with the right message using the right channel.

Marketing

What You Need to Know About Transformative Technology

Attention Franchise Marketers: The future is arriving … quickly!

Marketing

Tracking: The Key to Digital Marketing Attribution

Customers see multiple marketing messages and have to be nurtured through several channels before they say “yes” and take advantage of marketing services. Marketers work hard to analyze and give credit to the channels that contributed to the customer journey through the path of purchase.

Marketing

Essential LinkedIn Strategies for Franchising Executives

Great marketers know that the magic is in the storytelling.

Marketing