| Page 17 | International Franchise Association

Franchise Resources | Franchise & Small Business News

IFA’s information hub provides resources designed to keep you informed on the latest franchise thought leadership.

Choose from a list of topics. Select curated content that explores what’s important to the franchise community - franchise and small business news, small business trends, advice from franchise experts, valuable insight and resources from IFA Toolkits, and engaging articles from IFA’s franchise magazine Franchising World.

Information Hub

Serve Up a Dynamic Mix of Corporate and Local Marketing for Your QSR

Employing the tried-and-true processes of SEO and social marketing can drive high-quality franchise leads and help franchisees reap the benefits of a full restaurant.

Marketing

How to Customize Your Franchise Marketing Toolbox and Know Which Metrics to Follow

Monitor your marketing components and calculate how much you’re spending to capture leads; if you’re not happy with the results, reassess.

Marketing

Optimizing Franchise Omni-Channel Marketing

Creating a seamless end user experience across multiple channels and devices.

Marketing

Zero-cost Marketing Through Partnerships

Partnerships bring value to both sides. Being passionate and articulate about your business is critical to building your negotiating skills and getting to “yes.”

Marketing

Tips and Tricks for Launching a Successful and Strategic Franchise Development Website

In today’s increasingly technological world, an attractive, effective, and consistently updated franchise development website is a mission-critical component of your brand’s franchise development efforts.

Marketing

Four Types of Visual Content to Enhance Your PR Efforts

Strong visual content can become a regular part of your campaign and brand work, helping to cultivate an integrated brand voice to connect deeper with customers and potential clients.

Marketing